Location-Targeted Ad Delivery Adjusting Area Size by Weather
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Solution Overview
Problem
Current mobile and portable computing platforms lack effective methods to deliver location-targeted advertisements that are tailored to users based on their geographic location and weather conditions, leading to inefficient ad delivery and reduced user engagement.
Innovation Solution
A computer-implemented method and system that uses current weather information to adjust the size of an advertisement area for location-targeted ads on mobile devices, reducing the area during poor weather conditions to optimize ad delivery based on real-time and forecast data.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If advertisements are delivered to a large geographic area, then ad reach is increased, but ad relevance to users' actual conditions deteriorates
Solution Approach 1:
The patent applies local quality by delivering different advertisement content to different geographic locations based on weather conditions. Instead of uniform advertising, the system tailors ad content, size, and delivery to specific local conditions (sunny vs. rainy areas), making advertisements more relevant to users in each location while maintaining broad geographic coverage.
Solution Approach 2:
The patent implements dynamics by making the advertisement area size and content adjustable based on real-time weather conditions. The system dynamically modifies advertising parameters (such as reducing ad area during poor weather, changing ad content based on local conditions) rather than using static advertising approaches, allowing ad reach and relevance to be optimized simultaneously.
2Productivity
If advertisements are delivered during all weather conditions, then ad delivery frequency is increased, but user engagement deteriorates
Solution Approach 1:
The patent applies parameter changes by modifying advertisement delivery parameters based on weather conditions. The system changes key parameters such as advertisement area size, content type, and delivery timing according to weather data, ensuring ads are delivered when users are most likely to engage while maintaining high delivery frequency during favorable conditions.
Solution Approach 2:
The system uses feedback from weather condition data to adjust advertisement delivery decisions. By continuously monitoring weather information and using it to modify ad delivery parameters, the system ensures that advertising frequency and user engagement are optimized based on real-time environmental conditions.
3Quantity of substance
If advertisement area is increased to maximize reach, then resource utilization deteriorates due to wasted ad impressions
Solution Approach 1:
The patent applies partial action by delivering advertisements to only the appropriate portion of the geographic area based on weather conditions. Instead of broadcasting to the entire region, the system targets specific areas where users are actually present and likely to engage, reducing wasted ad impressions while maintaining effective reach in relevant locations.
Data Source
AI summary
A method of providing advertisements to mobile devices located in a geographic region is disclosed. Current weather condition information and data representing an advertisement are obtained. A size of an advertisement area for the advertisement based on the current weather information is determined. The size of the advertisement area is decreased during a poor weather condition. A position of a first mobile device is obtained and if the position of the first mobile device is located in the advertisement area, the advertisement is provided to the first mobile device.