Web-Based Ad Creator Engine for Rich Media Integration
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Solution Overview
Problem
Current web-based ad creators lack the capability to generate both static and rich media content, requiring standalone applications like MACROMEDIA FLASH, PHOTOSHOP ILLUSTRATOR, or MICROSOFT SILVERLIGHT for creating complex online advertising units, limiting flexibility and portability.
Innovation Solution
A web-based system comprising an ad server and an ad creator server, integrated with a web browser, allowing users to define, add content, adjust layouts, and preview advertisement units, enabling the creation of interactive and communicative ad units without the need for local applications.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If standalone applications (e.g., MACROMEDIA FLASH, PHOTOSHOP ILLUSTRATOR) are used to create rich media ad units, then the capability to create complex interactive advertising units is improved, but the flexibility and portability are worsened due to requiring local software installation
Solution Approach 1:
The patent introduces a web server as an intermediary that hosts the ad creation tools and delivers them to users through web browsers. This mediator enables users to access rich media creation capabilities without installing local software, resolving the contradiction between advanced functionality and ease of access.
Solution Approach 2:
The web-based ad creator is designed to perform multiple functions (creating static ads, rich media ads, and interactive advertising units) through a single universal platform accessible via web browsers, eliminating the need for multiple specialized applications and improving both versatility and portability.
2Reliability
If multiple ad units are made to interact through pre-scripted timed animation or hard coding, then the interaction between ad units is improved, but the flexibility in creating complex advertising schemes is worsened due to significant programming requirements
Solution Approach 1:
The patent implements dynamic interaction between ad units through runtime communication mechanisms rather than static pre-scripted animations. Ad units can dynamically establish connections, exchange data, and coordinate behaviors based on actual runtime conditions, providing both reliable interaction and flexibility for complex advertising schemes.
Solution Approach 2:
The system segments ad units into independent, modular components that can be created, tested, and deployed separately. Each ad unit maintains its own functionality while enabling standardized interaction protocols, reducing programming complexity while maintaining interaction reliability.
3Ease of operation
If web-based ad creators are used, then the portability and accessibility are improved, but the capability to include both static content and rich media is worsened due to current limitations
Solution Approach 1:
The patent merges the capabilities of multiple specialized applications (static ad creators, rich media tools, and animation software) into a single web-based platform. This unified system allows users to create and combine static content and rich media elements within the same ad unit through browser-based tools, maintaining portability while expanding versatility.
Data Source
AI summary
A system for creating a new advertisement unit is disclosed. The system can include a web browser, an ad server, and an advertisement creator server. The ad server is communicatively connected to the web browser, the ad server can be configured to store and deliver a plurality of advertisement units, and an advertisement creator server communicatively connected to the web browser and can be configured to host an ad creator engine, the ad creator engine can be configured to facilitate the creation of the new advertisement unit, wherein the web browser is configured to function as a graphical interface with the advertisement creator engine.