Targeted Web Advertising Distribution via Demographic Segmentation
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Solution Overview
Problem
Current mass-marketing methods, such as banner advertising and bulk email, are inefficient due to lack of customization and customer intrusion, leading to low impact and negative perceptions, necessitating a more targeted and cost-effective advertising approach.
Innovation Solution
A web-based system that allows advertisers to create customized advertising campaigns based on user demographic data, where users register and receive targeted messages through their web browser, with the distributor crediting a value account upon message viewing.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If mass-marketing advertising methods (banner advertising, bulk email) are used to reach large numbers of customers, then advertising coverage is improved, but advertising efficiency deteriorates due to low customization and customer intrusion
Solution Approach 1:
The patent segments the advertising approach by dividing the audience into specific target markets based on demographic data, and further segments advertising messages by customizing content for each target market. This allows simultaneous coverage of multiple segments while maintaining high efficiency through targeted, relevant messaging for each segment rather than generic mass marketing
Solution Approach 2:
The patent applies local quality by customizing advertising messages to match the specific characteristics and needs of each target market segment. Each segment receives advertising content tailored to its demographics and preferences, making the advertising relevant and non-intrusive while maintaining broad coverage across multiple segments
2Ease of operation
If bulk email advertising is used to deliver messages to customers, then message delivery capability is improved, but customer perception deteriorates due to intrusiveness and lack of targeting
Solution Approach 1:
The patent segments email advertising by targeting specific market segments based on demographic data rather than sending bulk emails to all customers. This segmentation ensures that emails are sent only to relevant audiences, reducing intrusiveness and negative perception while maintaining effective message delivery to the right people
Solution Approach 2:
The patent customizes email content to match the specific characteristics of each target market segment, making the messaging relevant and valuable to recipients. This local quality approach transforms email from an intrusive bulk communication into a targeted, personalized message that customers perceive positively
3Adaptability or versatility
If advertising messages are customized for specific target markets, then advertising relevance is improved, but system complexity increases due to data management and message customization requirements
Solution Approach 1:
The patent applies preliminary action by collecting and organizing demographic data about target markets in advance, and pre-segmenting audiences before advertising campaigns begin. This preliminary preparation of data and segments simplifies the subsequent customization process, allowing relevant messaging to be delivered efficiently without complex real-time processing
Data Source
AI summary
A method for web browser-based distribution of targeted advertising messages is provided. An advertising party registers with a distributor of targeted advertising messages. An advertising campaign for goods targeting user demographic categories chosen by the advertising party is created, with advertising messages being customized for each category and the advertising messages being stored on a web server of the distributor. The advertising party pays the distributor for the advertising campaign. A user registers with the distributor for receiving advertising messages through a web browser and the user providing user demographic data and value account information at registration. The web browser home page of the user is configured with a user-specific URL corresponding to a set of targeted advertising messages according to the user demographic data. The user opens the browser and views the home page containing a target advertising message of the set of targeted advertising messages according to the user demographic category and the distributor credits the user value account upon the user viewing the advertising message.