Web Page Ad Display System for Duplicate Detection and Replacement
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Solution Overview
Problem
Existing web page advertising methods fail to effectively manage duplicate advertisements, leading to user fatigue and reduced advertising effectiveness, as they simultaneously display identical ads without providing alternatives or modifications.
Innovation Solution
A method and system that identify duplicate advertisements on a web page by their product or service information, allowing for the removal, replacement, or modification of these ads with new or modified versions, including the option to display only one of the duplicates or in different locations, thereby enhancing user engagement and advertising impact.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If identical advertisements are simultaneously displayed to draw user attention, then advertising effect is maximized, but user fatigue increases and effectiveness decreases
Solution Approach 1:
The patent implements dynamic advertisement display by detecting duplicate ads and automatically replacing them with alternative versions. The system changes advertisement content based on real-time detection of duplicates, transforming the static advertisement display into a dynamic process that adapts to user experience conditions, thereby resolving the contradiction between maintaining advertising effectiveness and preventing user fatigue
Solution Approach 2:
The patent employs feedback mechanisms by detecting duplicate advertisements and using this information to trigger replacement actions. The system continuously monitors the advertisement display state, identifies duplicates, and feeds this information back to the display control logic, which then replaces problematic ads with alternatives, creating a closed-loop system that maintains advertising effectiveness while eliminating user fatigue
2Productivity
If multiple identical advertisements are displayed, then user attention is drawn, but the advertisements become redundant and less effective
Solution Approach 1:
The patent extracts and removes duplicate advertisement content from the display set. By detecting identical ads and eliminating redundant copies, the system keeps only unique or varied advertisement versions, thereby preventing information loss and maintaining high advertising quality while preserving the productivity benefits of multiple ad displays
Solution Approach 2:
The patent changes the parameter of advertisement variety by replacing duplicate ads with alternative versions. This parameter change transforms the advertisement set from containing identical copies to containing diverse content, thereby maintaining advertising impact while preventing the loss of information quality that occurs with redundant displays
3Quantity of substance
If all original advertisements are displayed as received, then complete advertising coverage is maintained, but duplicate content reduces overall effectiveness
Solution Approach 1:
The patent applies local quality changes by selectively replacing only duplicate advertisement instances while preserving unique ads. This localized intervention maintains the overall quantity of advertisements displayed while improving the quality and effectiveness of individual ad units, thereby resolving the contradiction between maintaining advertisement volume and ensuring effectiveness
Data Source
AI summary
Some embodiments disclosed herein are a method and a system for displaying an advertisement on a web page in which advertisement data displayed on the same web page from among different advertisement data can check mutual existence of the displayed advertisement data, thereby displaying another advertisement data different from the displayed advertisement data. The method for displaying another advertisement data includes recording and maintaining advertisement data including respective identification numbers in an advertisement database, loading the advertisement data from the advertisement database to a local computer memory of a user connected with a web page, identifying advertisement data having an identification number among the advertisement data loaded to the local computer memory, identifying predetermined option which may comprise predetermined display advertisement data from the advertisement database when the advertisement data having the identification number exists, and displaying the display advertisement data on the web page.