Web Ad Recording Trigger for Set-Top Box Tracking
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Solution Overview
Problem
Television networks face challenges in determining the effectiveness of their advertising efforts for new shows and movies, as they cannot ascertain if viewers who click on advertisements eventually watch the content on their network, making it difficult to measure the full value of their advertising expenditures.
Innovation Solution
Systems and methods that enable Internet users to request and schedule recordings of electronic programming content directly from advertisements displayed on web pages, allowing users to initiate recording or purchasing of television content through a user interface element, which interacts with their set-top box or digital video recorder (DVR) associated with their television carrier.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If television networks advertise on the Internet through traditional advertising methods, then advertising reach and impressions increase, but the ability to measure advertising effectiveness and track user engagement deteriorates
Solution Approach 1:
The patent introduces an intermediary system comprising a user device, carrier server, and content server that mediates between the traditional advertising ecosystem and the television content delivery system. This intermediary enables tracking of user interactions with online advertisements and correlates them with subsequent content viewing behavior, thereby measuring advertising effectiveness without requiring direct integration into existing complex advertising or television infrastructure
Solution Approach 2:
The system implements feedback mechanisms where user interactions with online advertisements are tracked and fed back to the advertising network and television carrier. The carrier server receives information about user actions (clicks, conversions) and provides feedback about whether users ultimately viewed the advertised content on television, enabling closed-loop measurement of advertising effectiveness
2Productivity
If users interact with online advertisements by clicking or completing forms, then advertiser engagement increases, but the ability to determine if users ultimately watched the advertised content deteriorates
Solution Approach 1:
The system establishes feedback loops where the user device reports interactions with online advertisements to the carrier server, which then monitors whether the user subsequently views the advertised content on television. This feedback mechanism enables precise measurement of content viewing behavior that directly follows from advertising interactions, allowing advertisers to measure actual conversions rather than just clicks
3Loss of information
If television networks spend money on cross-platform advertising campaigns, then brand awareness and potential viewership increase, but the ability to ascertain the full value of advertising expenditures deteriorates
Solution Approach 1:
The system provides comprehensive feedback to television networks about the full funnel of advertising effectiveness, from initial online impressions and clicks through to actual content viewing on television. This enables networks to ascertain the complete value of their advertising expenditures across multiple platforms and touchpoints, rather than only measuring online metrics
Data Source
AI summary
Systems and methods are disclosed for enabling Internet users to schedule recordings of electronic programming content. One method includes displaying on a web page, over the Internet, a user interface element associated with an advertisement for electronic programming content; wherein selection of the user interface element, by a user of a web browsing device, initiates a recording device of the user, separate from the web browsing device, to schedule a recording of the electronic programming content. Another method for enabling Internet users to request television content includes displaying on a web page, over the Internet, a user interface element associated with an advertisement for television content; wherein a user's selection of the user interface element initiates a request for the advertised television content from a carrier that provides television service to the user.