Web-Based 3D Packaging Visualizer for Realistic Rendering

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Solution Overview

Problem

Current 3D visualization methods for packaging design require significant effort and expertise to accurately render optical effects like gloss and relief, limiting the number of 'what-if' scenarios that can be affordably explored due to high costs and time consumption.

Innovation Solution

A computer-implemented method and system for visualizing printed graphics on 3D structures using a web application that allows users to specify parameters for a visualization rendering processor, accepting machine-readable instructions for rendering 3D structures with defined printing areas and 2D graphic descriptions, and calculating textures based on an operation stack, enabling efficient and interactive 3D visualization.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Measurement precision

If professional software and studios are used to create realistic 3D visualizations with optical effects, then visualization accuracy is improved, but cost and time consumption increase

Engineering Contradiction:
Improvevisualization accuracyVSAvoidtime consumption
Core Design Contradiction:
Measurement precisionVSLoss of time

Solution Approach 1:

The patent creates a digital copy of the packaging design process by implementing a web-based visualizer that replicates professional rendering capabilities. The system uses standardized data formats and automated processing to generate realistic 3D visualizations with optical effects (gloss, relief, transparency) without requiring physical prototypes or professional studio intervention, thus reducing time consumption while maintaining visualization accuracy

Inventive Principle:
Principle #26Copying

Solution Approach 2:

The patent replaces the mechanical system of manual professional software operation with an automated web-based calculation engine. The visualizer automatically processes packaging data, applies rendering parameters, and generates visualizations through standardized algorithms, eliminating the need for skilled operators to manually configure complex rendering settings while maintaining high visualization quality

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

2Measurement precision

If professional software and studios are used to create realistic 3D visualizations with optical effects, then visualization accuracy is improved, but cost increases

Engineering Contradiction:
Improvevisualization accuracyVSAvoidcost
Core Design Contradiction:
Measurement precisionVSEase of manufacture

Solution Approach 1:

The patent creates a digital copy of the packaging design process by implementing a web-based visualizer that replicates professional rendering capabilities. The system uses standardized data formats and automated processing to generate realistic 3D visualizations with optical effects (gloss, relief, transparency) without requiring physical prototypes or professional studio intervention, thus reducing time consumption while maintaining visualization accuracy

Inventive Principle:
Principle #26Copying

Solution Approach 2:

The patent employs a disposable, on-demand rendering approach where visualizations are generated quickly through automated web-based processing rather than requiring expensive, long-lasting professional studio services. The system uses standardized algorithms and pre-configured rendering parameters that can be applied repeatedly at low marginal cost, making high-quality visualization accessible without recurring professional service fees

Inventive Principle:
Principle #27Cheap short-living objects (Disposable)

3Measurement precision

If complex rendering processes are used to achieve realistic optical effects, then visualization quality is improved, but device complexity increases

Engineering Contradiction:
Improvevisualization qualityVSAvoidsystem complexity
Core Design Contradiction:
Measurement precisionVSDevice complexity

Solution Approach 1:

The patent introduces a standardized data format and automated calculation engine as intermediaries between the input packaging data and the final visualization output. The system uses intermediate rendering parameters and standardized processing steps that simplify the complexity of generating realistic optical effects, allowing high-quality visualizations to be produced through automated routine processing rather than complex manual configuration

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The patent achieves realistic optical effects by systematically varying rendering parameters (gloss, relief, transparency) through automated calculations based on packaging characteristics. The system adjusts these parameters dynamically according to the specific packaging type and design requirements, maintaining visualization quality while reducing the need for complex manual intervention through standardized parameter adjustment algorithms

Inventive Principle:
Principle #35Parameter changes

4Adaptability or versatility

If more 'what-if' scenarios are explored, then design option exploration is improved, but time and cost increase

Engineering Contradiction:
Improvedesign option explorationVSAvoidtime consumption
Core Design Contradiction:
Adaptability or versatilityVSLoss of time

Solution Approach 1:

The patent implements a dynamic visualization system that allows rapid exploration of multiple design scenarios by automatically adjusting rendering parameters based on user inputs. The web-based visualizer enables real-time generation of different packaging options, materials, and designs without requiring separate manual rendering processes for each scenario, thus increasing design exploration capability while reducing the time required for each additional 'what-if' analysis

Inventive Principle:
Principle #15Dynamics

Data Source

PatentUS20230401345A1Method of and system for generating and viewing a 3D visualization of an object having printed features
Publication Date: 2023.12.14 ESKO SOFTWARE
  • US20230401345A1 patent drawing
  • US20230401345A1 patent drawing
  • US20230401345A1 patent drawing

AI summary

Computer-implemented method, as well as systems and computer-readable media, for visualizing printed graphics applied to at least one defined printing area or part of a three dimensional (3D) structure, the method comprising the steps of: a) providing a visualizer web application having a user interface for specifying one or more rendering parameters comprising selecting information from pre-existing criteria including a plurality of rendering specifications; b) accepting in the web application rendering instructions for the 3D structure and the at least one defined printing area or part; c) accepting in the web application a 2D graphic description and assigning it to a printing area or part in said 3D structure, the 2D graphic description comprising separations corresponding to processing steps; d) accepting in the web application an operation stack defining operations corresponding to separations; e),f),g) calculating with a visualization rendering processor textures including color and at least one other appearance property, by applying the 2D graphic description in accordance with the operation stack; h) providing from the visualizer web application instructions for displaying on the local application of the user a graphical image corresponding to the 3D structure with the calculated set of textures.