Web-Based Graphics Templates for Digital Video
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Solution Overview
Problem
The current methods for creating and deploying graphics templates in digital video distribution environments are complex, arcane, and costly, requiring specialized skills and increasing in complexity with the trend of localization and multiple content distribution channels.
Innovation Solution
The use of web-based protocols such as XML, HTML, and JavaScript allows broadcast networks to design and implement their own graphics templates, reducing the cost and effort involved in preparing customized templates for digital video distribution environments.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of manufacture
If traditional methods are used to create and deploy graphics templates in digital video distribution environments, then the templates can be deployed with specialized control, but the process becomes complex, costly, and requires arcane skills
Solution Approach 1:
The patent replaces traditional broadcast industry-specific template creation tools and protocols with web-based technologies (HTML, CSS, JavaScript). This substitution allows template designers to use familiar web development skills instead of learning arcane broadcast-specific systems, thereby simplifying the manufacturing process while maintaining deployment control
Solution Approach 2:
The patent creates a universal template system that can be used across multiple broadcast channels and distribution platforms using standard web technologies. A single template design can be deployed to multiple channels without requiring channel-specific customization, reducing overall system complexity while maintaining flexibility
2Productivity
If traditional graphics template methods are used, then deployment control is maintained, but the cost and time involved in preparing templates increases
Solution Approach 1:
The patent enables templates to be created once using web-based protocols and then copied or instantiated across multiple broadcast channels and distribution platforms. This eliminates the need to manually recreate templates for each channel, significantly reducing preparation time and increasing deployment productivity
Solution Approach 2:
The patent allows templates to be designed, tested, and validated in advance using web-based tools before deployment to the broadcast environment. This preliminary action enables thorough testing and refinement without impacting live broadcast schedules, reducing the time required for last-minute template preparation and deployment
3Adaptability or versatility
If specialized skills are required for template creation, then control over template deployment is maintained, but the cost and complexity increases
Solution Approach 1:
The patent replaces specialized broadcast template creation tools with standard web-based development environments. Designers can use familiar web technologies (HTML, CSS, JavaScript) to create customized graphics templates, eliminating the need for specialized broadcast-specific skills while maintaining full customization capability
Solution Approach 2:
The patent enables broadcast operators and designers to create and deploy their own customized templates using web-based protocols without requiring specialized training or assistance from technical experts. The system provides self-service capabilities through standard web development tools and protocols
Data Source
AI summary
Providing digital video having customized graphics whose appearance and operation are specified by a graphics template expressed using one or more web-based protocols. One or more software modules, executing on a media server, identify, for a particular digital video, a markup language document which describes or identifies a customized appearance of one or more graphics to be incorporated into a presentation of particular digital video and shown to an identified audience. The markup language document may be an Extensible Markup Language (XML) document or a HyperText Markup Language (HTML) document. The media server streams the particular digital video having the one or more graphics to a member of the identified audience in accordance with the markup language document. An HTML rendering engine, executing on the media server, may pass through one or more audio streams to be incorporated into an output stream without re-encoding the one or more audio streams.

