Web-Based Graphics Templates for Digital Video Playout
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Solution Overview
Problem
The current methods for creating and deploying graphics templates in digital video playout environments are complex, arcane, and costly, requiring specialized skills and increasing costs due to the need for customized templates in a rapidly changing media landscape with multiple content distribution channels.
Innovation Solution
The use of web-based protocols such as XML, HTML, and JavaScript allows broadcast networks to design and implement their own graphics templates, reducing the complexity and cost by enabling users to create and manage templates using familiar web-based tools, which can be integrated into digital video playout systems.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of manufacture
If traditional specialized graphics templates are used in digital video playout, then graphics display functionality is achieved, but complexity and cost of template creation and deployment increase
Solution Approach 1:
The patent copies web page design concepts and structures into the graphics template system. By representing graphics templates as web pages with standard web elements (headers, footers, navigation, content areas), the system allows broadcasters to copy familiar web design patterns and tools into the playout environment, eliminating the need to learn specialized template creation tools.
Solution Approach 2:
The patent creates a universal graphics template system that can serve multiple functions across different playout scenarios. A single web-based template framework can be used for news tickers, weather graphics, sports scores, promotional content, and other graphics needs, replacing multiple specialized template types with one versatile system.
2Adaptability or versatility
If customized graphics templates are deployed for multiple content distribution channels, then adaptability to different channels is improved, but time and cost of template development increase
Solution Approach 1:
The patent segments the graphics template into modular web-based components that can be independently configured for different channels. Each template consists of reusable elements (logos, tickers, graphics containers, data fields) that can be selectively assembled and customized for specific content distribution channels without redesigning the entire template from scratch.
Solution Approach 2:
The patent implements preliminary action by creating a pre-configured web-based template framework with standard structures, styles, and functional elements ready for deployment. Broadcasters can quickly adapt templates to new channels by simply configuring pre-built components rather than developing graphics templates from scratch for each channel.
3Ease of operation
If specialized graphic presentation tools are used, then graphics display capability is maintained, but ease of operation decreases due to arcane technologies
Solution Approach 1:
The patent enables self-service by allowing broadcasters to design and customize their own graphics templates using familiar web authoring tools and techniques. The system provides web-based editors and interfaces that let users independently create, modify, and deploy graphics templates without requiring specialized training or assistance from technical experts.
Solution Approach 2:
The patent substitutes the mechanical system of specialized graphics template creation tools with web-based protocols and standard HTML/CSS/JavaScript technologies. This replacement eliminates the need for proprietary, complex template authoring software and replaces it with universally accessible web technologies that users already know how to operate.
Data Source
AI summary
Playing out digital video with customized graphics whose appearance and operation are specified by a graphics template expressed using one or more web-based protocols. One or more software modules, executing on a media server, identify, for a particular digital video, a markup language document which describes a customized appearance of one or more graphics to be incorporated into a presentation of particular digital video. The markup language document may be an Extensible Markup Language (XML) document or a HyperText Markup Language (HTML) document. The media server plays out the particular digital video with the one or more graphics in accordance with the markup language document. An HTML rendering engine, executing on the media server, may pass through one or more audio streams to be incorporated into an output stream used in playing out the particular digital video without re-encoding the one or more audio streams.