Web Content Conversion via Rendered Page Analysis

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Solution Overview

Problem

Existing web site builders lack the capability to import existing web site content, requiring users to start from scratch and resulting in complex, convoluted code that hinders direct importation and search engine optimization.

Innovation Solution

A system and method that analyzes and converts existing web site content by spidering, rendering, scraping, and parsing web pages to generate refined HTML and style sheets, ignoring complex source code, allowing for easier importation into web site builders and improving search engine optimization.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If web site builders use proprietary code structures to store content, then the content can be managed through WYSIWYG interfaces, but the code becomes complex and convoluted, hindering direct importation

Engineering Contradiction:
ImproveWYSIWYG interface capabilityVSAvoidcode complexity
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The patent introduces an intermediary conversion system that translates between proprietary web site builder code formats and standard HTML/CSS formats. This mediator enables importation of existing web sites into web site builders without requiring manual reconstruction, while maintaining the benefits of proprietary code structures for content management.

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The conversion process segments the importation task into distinct phases: retrieving existing web site content, analyzing the proprietary code structure, converting to standard formats, and importing into the web site builder. This segmentation makes the complex conversion process manageable and systematic.

Inventive Principle:
Principle #1Segmentation

2Device complexity

If users manually enter all content into web site builders from scratch, then existing web sites can be rebuilt with optimized code structure, but the process requires significant time and effort

Engineering Contradiction:
Improvecode structure optimizationVSAvoidtime to rebuild web site
Core Design Contradiction:
Device complexityVSLoss of time

Solution Approach 1:

The system performs preliminary conversion of existing web site content into standardized formats before importation. By pre-processing the content and structuring it appropriately, the system eliminates the need for manual content entry while ensuring the imported content has an optimized, manageable code structure within the web site builder.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent creates a copy of the existing web site content in a standardized format that can be directly imported into the web site builder. This copying approach preserves the original content while transferring it to a more manageable code structure, avoiding the need for manual recreation.

Inventive Principle:
Principle #26Copying

3Productivity

If existing web sites are imported without conversion, then the importation process is simpler, but the complex source code hinders search engine optimization

Engineering Contradiction:
Improveimportation speedVSAvoidsearch engine optimization
Core Design Contradiction:
ProductivityVSReliability

Solution Approach 1:

The conversion system changes key parameters of the web site code during importation, transforming proprietary formats into standard HTML/CSS with optimized structures. This parameter transformation maintains importation efficiency while improving search engine optimization through cleaner, more standardized code that search engines can better parse and index.

Inventive Principle:
Principle #35Parameter changes

Data Source

PatentUS10198408B1System and method for converting and importing web site content
Publication Date: 2019.02.05 GO DADDY OPERATING CO LLC
  • US10198408B1 patent drawing
  • US10198408B1 patent drawing
  • US10198408B1 patent drawing

AI summary

A system and method for converting and importing web site content are presented. A web page is rendered to create a rendered web page. The web page may be rendered by at least one server communicatively coupled to a network. The rendered web page is inspected to identify a plurality of display elements. Display attributes are captured for each one of the plurality of display elements in the rendered web page, and mark-up code is generated using the display attributes for each one of the plurality of display elements.