Web Content Format Consistency via User History Analysis

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Solution Overview

Problem

Website developers fail to consider content format consistency across webpages, leading to user confusion due to inconsistent visual representations, such as different color schemes for similar data types, which increases user effort in understanding similarities and differences.

Innovation Solution

A method that identifies previously visited webpages, determines their content formats, and modifies the current webpage's content to ensure consistency with those formats, using client-side or server-side software agents to adjust layouts and styles based on user history and predicted future webpage content.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If website developers personalize webpages based on user characteristics and actions, then user experience is improved and sales conversion increases, but format inconsistencies across webpages cause user confusion and increase understanding time

Engineering Contradiction:

Improveuser experienceVSAvoidformat consistency

Core Design Contradiction:

Ease of operationVSLoss of information

Solution Approach 1:

The system performs preliminary analysis of user browsing history and previously viewed content formats before the user arrives at the current webpage. By identifying the format of previously viewed content (graphs, tables, images) and predicting future webpage formats, the system proactively prepares format consistency adjustments, applying them before the user encounters potential confusion.

Inventive Principle:

Principle #10Preliminary action

Solution Approach 2:

The system continuously monitors user browsing behavior, collects feedback on content formats viewed, and uses this information to adjust and refine format predictions. The system tracks which formats the user has previously encountered and uses this feedback loop to maintain consistent formatting across subsequent webpages, adapting to user preferences and behavior patterns.

Inventive Principle:

Principle #23Feedback

2Adaptability or versatility

If content formats vary across different webpages, then each webpage can be optimized for its specific purpose, but users must spend additional time understanding similarities and differences between formats

Engineering Contradiction:

Improvewebpage optimizationVSAvoiduser understanding time

Core Design Contradiction:

Adaptability or versatilityVSLoss of time

Solution Approach 1:

Inventive Principle:

Principle #10Preliminary action

3Adaptability or versatility

If website developers use different color schemes and formats for similar data types on different webpages, then creative freedom is increased, but user confusion increases due to inconsistent visual representations

Engineering Contradiction:

Improvedesign flexibilityVSAvoiduser understanding

Core Design Contradiction:

Adaptability or versatilityVSEase of operation

Solution Approach 1:

The system applies format consistency selectively based on user-specific browsing history and context. Rather than enforcing uniform formatting across all users and all webpages, the system adjusts formats locally for each user based on their previously viewed content, maintaining design flexibility for different webpage purposes while ensuring consistency within each user's browsing experience.

Inventive Principle:

Principle #3Local quality

Solution Approach 2:

The system dynamically changes format parameters (such as color schemes, graph styles, table formats) based on the user's browsing history and the predicted content of future webpages. By adjusting these parameters to match previously viewed formats, the system maintains visual consistency while allowing different webpage designs, as the format adaptation is driven by user-specific parameters rather than rigid global rules.

Inventive Principle:

Principle #35Parameter changes

Data Source

PatentUS10614145B2Presenting content on a webpage in a desired format

Publication Date: 2020.04.07 MERATIVE US LP

AI summary

A method, system and computer program product for presenting content on a webpage in a desired format. The webpage(s) previously visited by a user are identified. The format of the content (e.g., tables, graphs) on these webpage(s) is then determined. Furthermore, a future webpage the user will likely visit is determined. Additionally, the format of the content on the future webpage the user will likely visit is determined. The format of the content on the webpage the user is currently visiting is then modified to ensure consistency of the format of the content among the webpage(s) the user previously visited, the future webpage the user will likely visit and the webpage the user is currently visiting.