Web Content Management A/B Testing via Object-Level Variant Definition

The patent creates a copy of the webpage structure at the object-oriented level by defining multiple website variants that reference the same content objects. Instead of manipulating markup language directly, the system works with object-level representations that can be rendered into different markup variants, thereby simplifying the implementation of A/B testing within the existing object-oriented architecture.

The patent shifts the A/B testing functionality from the markup language representation level to the object-oriented level, effectively moving the operation to another dimension of the system architecture. This allows the testing mechanism to work within the native data structure of the web content management system, eliminating the need to alternate between different data levels.

The patent defines website variants at the object-oriented level using content objects that can be universally rendered across multiple devices and channels. By working with abstract content objects rather than device-specific markup, the system achieves multi-functionality where the same variant definitions automatically adapt to different rendering contexts, eliminating the need for manual adaptation for each device and channel.

The patent performs preliminary definition of webpage variants at the object-oriented level before rendering. By pre-defining the structure and content relationships using content objects, the system prepares the variant configurations in advance, allowing automatic adaptation during rendering without requiring manual intervention for each device or channel scenario.

The patent implements A/B testing on dynamic websites by defining variants at the object-oriented level using reusable content objects. This universal approach allows the same variant definitions to automatically apply across all affected webpages and dynamic content instances, eliminating the need for manual adaptation and significantly improving testing efficiency while reducing the time investment required.

The patent segments the webpage into reusable content objects that can be independently managed and referenced. By breaking down the webpage structure into discrete, reusable objects, the system can efficiently apply variant changes across multiple webpages by simply reconfiguring object relationships rather than manually editing each webpage, thereby reducing the time required for adaptations.

The patent performs preliminary rendering of multiple website variants and stores the rendered markup language representations in advance. By pre-rendering the variants and caching them, the system reduces the real-time processing burden on web servers during A/B testing, as the server can serve pre-generated variant content rather than dynamically rendering multiple versions on each request, thereby maintaining testing accuracy while reducing server load.

The patent creates rendered copies of website variants and stores them for efficient serving. Instead of generating multiple variant versions dynamically during each user request, the system creates and caches rendered copies of the variants in advance, allowing the web server to serve these pre-generated copies with minimal processing, thus reducing server energy consumption while maintaining the ability to perform comprehensive A/B testing.