Web Page Layout Editor with A/B Testing and Code Validation
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Solution Overview
Problem
The manual design and deployment of new layouts and user interfaces for online retail environments are inefficient, lacking a systematic approach for testing and comparison of different layouts.
Innovation Solution
A merchant site designer application that allows users to create, modify, and test network page layouts within a networked environment, using a what-you-see-is-what-you-get (WYSIWYG) interface, with tools for setting up trial experiments and validating layout code, enabling the simultaneous display of different versions of web pages to user groups for statistical analysis.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If manual design and deployment of new layouts is used, then customization flexibility is improved, but design efficiency and productivity deteriorate
Solution Approach 1:
The system segments the layout design process into reusable template components and elements that can be independently selected and configured. This allows designers to assemble customized layouts from pre-defined building blocks, maintaining flexibility while reducing design time and effort.
Solution Approach 2:
The system performs preliminary actions by providing pre-designed templates and layout elements that have been prepared in advance. These templates can be directly applied to pages, eliminating the need to create layouts from scratch and significantly improving design productivity while maintaining customization options.
2Adaptability or versatility
If case-by-case manual design approach is used, then unique customization is improved, but systematic testing and comparison capability deteriorate
Solution Approach 1:
The system provides universal testing and A/B experimentation capabilities that work across all layout designs and customizations. The same testing framework can evaluate any template or custom layout, enabling systematic comparison without adding complexity to the customization process.
Solution Approach 2:
The system introduces an intermediary testing and experimentation layer between layout design and deployment. This intermediary framework allows systematic A/B testing and performance tracking of different layouts without complicating the underlying design and customization processes.
3Ease of operation
If traditional deployment methods are used, then implementation simplicity is improved, but ability to preview and validate changes deteriorate
Solution Approach 1:
The system performs preliminary validation and code checking before final deployment. Layout changes are validated and tested in a preview environment first, ensuring correctness and preventing errors from reaching production, thereby maintaining implementation simplicity while improving validation capability.
Solution Approach 2:
The system implements feedback mechanisms that provide validation results and error reporting during the design and preview phases. This feedback allows designers to correct issues before deployment, ensuring high-quality layouts without complicating the implementation process.
Data Source
AI summary
Disclosed are various embodiments for facilitating a user to design and test a layout to a network merchant site. One embodiment of such a method describes presenting at a display device a graphical interface to edit a layout of a network page in at least one graphical pane; receiving a selection of parameters to a trial experiment of one or more modifications made to the layout of a version of the network page designed in the graphical pane(s); and tracking at least one metric for the version of the network page designed in the graphical pane(s) based on interactions with the first sample class of users.