Web Map Visualization for Real-Time Visitor Action Tracking
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Solution Overview
Problem
Conventional web server statistics tracking systems do not effectively present visitor navigation and actions on a website in an easily understandable manner, making it difficult for site owners to determine how visitors are using the site and whether they are performing desired actions.
Innovation Solution
A web traffic visualization system that generates a web map with web objects and links, assigns a unique ID to visitors, and displays their actions on the map in real-time, using symbols or graphics to differentiate categories and show traffic flow, allowing for dynamic and animated visualization of visitor interactions.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If statistics are presented in conventional log file formats or basic charts, then the system complexity remains low, but the ease of understanding visitor navigation and actions deteriorates
Solution Approach 1:
The patent transforms one-dimensional log file data into two-dimensional visual representations on a web map. Visitor actions are plotted as points or paths on the map, adding spatial dimensionality that enables intuitive understanding of navigation patterns without requiring complex data processing by the user.
Solution Approach 2:
The web map visualization serves as an intermediary between raw log data and user understanding. It translates complex navigation data into intuitive visual elements (points, lines, colors) that directly represent visitor behavior, eliminating the need for users to interpret raw data formats.
2Measurement precision
If detailed visitor action tracking is implemented, then the measurement precision of visitor behavior improves, but the device complexity increases
Solution Approach 1:
The system creates a simplified visual copy of visitor behavior data represented on the web map. Instead of displaying raw data structures, it generates visual representations (points, paths, colors) that preserve essential behavior information while reducing computational and display complexity.
Solution Approach 2:
The patent transforms detailed behavior parameters (URLs, timestamps, navigation paths) into visual parameters (position, color, size, animation speed). This parameter transformation maintains measurement precision while significantly reducing the complexity of data handling and presentation.
3Speed
If real-time visualization is implemented, then the speed of identifying visitor actions improves, but the use of energy increases
Solution Approach 1:
The web map visualization dynamically updates in real-time as visitor actions occur, providing immediate visual feedback without requiring continuous heavy computation. The system only renders changes when new data arrives, optimizing the balance between real-time responsiveness and energy consumption.
Data Source
AI summary
A web traffic visualization system includes a generation module configured to generate a web map. The web map includes web objects and links connecting the web objects, where the web objects are for a web site. The web traffic visualization system also includes an acceptance module configured to assign a unique ID to a visitor of the web site and receive a visitor action performed by the visitor on a web object in the web site tagged with the unique ID. The web traffic visualization system is further configured to include a visualization module configured to generate and display the visitor action on the web map in response to receiving the visitor action tagged with the unique ID.