Web Page Ad Association via Query Mapping and Optimization
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Solution Overview
Problem
Existing advertising models struggle to effectively associate relevant advertisements with web pages that contain diverse content, often leading to unsuitable keyword selection and reduced revenue potential for intermediaries and publishers.
Innovation Solution
A system and method that utilize a search engine, mapping engine, and optimization engine to identify potential queries, determine relevance scores, and assign weights to select active queries for associating advertisements with web pages, ensuring optimal ad placement and revenue maximization.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of manufacture
If individual words from book titles are used as keywords, then the keyword selection process is simple, but the subject matter representation is inaccurate and advertisement relevance is poor
Solution Approach 1:
The patent segments the keyword selection process into multiple stages: extracting individual words from book titles, evaluating their representativeness through analysis of the book's table of contents and abstract, and selecting only those words that accurately represent the subject matter. This multi-stage segmentation transforms a simple but inaccurate process into a more complex but precise one.
Solution Approach 2:
The patent performs preliminary actions by analyzing the table of contents and abstract of each book before finalizing keyword selection. This preliminary analysis ensures that only words that truly represent the book's subject matter are selected as keywords, improving advertisement relevance before the actual keyword assignment occurs.
2Reliability
If comprehensive keyword analysis is performed to improve ad relevance, then advertisement quality improves, but processing time and system complexity increase
Solution Approach 1:
The patent extracts only the most essential information from books - specifically the table of contents and abstract - to perform keyword analysis. By taking out only these critical elements rather than analyzing the entire book content, the system achieves good advertisement relevance while minimizing processing time.
Solution Approach 2:
The patent changes the parameters of analysis by focusing on specific textual features (table of contents structure, abstract keywords) rather than performing comprehensive full-text analysis. This parameter change allows the system to maintain high advertisement relevance while significantly reducing processing time through targeted analysis of key document elements.
3Measurement precision
If publishers manually select keywords for each web page, then keyword accuracy improves, but operational complexity and cost increase
Solution Approach 1:
The patent implements self-service by enabling the system to automatically select keywords for web pages without requiring manual publisher intervention. The system uses automated analysis of book metadata (table of contents, abstract) to generate accurate keywords, thereby maintaining keyword accuracy while eliminating operational complexity and publisher workload.
Solution Approach 2:
The patent introduces an intermediary automated keyword selection system that acts as a mediator between the book content and the advertisement matching process. This intermediary system analyzes book metadata and generates keywords automatically, replacing the need for manual publisher selection and reducing operational complexity while maintaining accuracy through systematic analysis.
Data Source
AI summary
A method and system for associating an advertisement with a web page are disclosed. Web pages associated with potential queries may be identified using a search engine. A mapping operation may be performed to obtain a map of the web pages as a function of the potential queries. A reverse mapping operation may be performed to obtain a grouping of potential queries as a function of one of the web pages. An active query may be selected from the grouping of potential queries to provide to an advertising service to associate an advertisement with the web page.