Web-Page Authoring Tool for Automatic Advertising Enrollment
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Solution Overview
Problem
Individuals without a web page or website face challenges in participating in joint advertising programs, as they lack the necessary platform to embed advertising links and receive financial incentives.
Innovation Solution
A web-page authoring tool is provided that allows users to create and compose web pages with embedded advertising regions, enabling them to participate in advertising programs by transmitting an authoring web page with an embedded tool to a client computer, where users can add structured fields and user-specified content, and dynamically generate HTML for displaying advertisements.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If individuals want to participate in joint advertising programs, then they can receive financial incentives from advertising links, but they need to have an existing web page or website to embed the advertising
Solution Approach 1:
The system performs preliminary actions by automatically generating a web page with embedded advertising code during the enrollment process itself. The advertisement delivery server creates the web page structure, inserts the advertising code with unique identifiers, and prepares it for deployment before the user even completes enrollment. This eliminates the need for users to have pre-existing web pages.
Solution Approach 2:
The system enables self-service by allowing users to complete enrollment and receive their advertising code through automated online processes. Users can register, receive their unique advertising identifiers, and obtain their web page template without requiring manual assistance or pre-existing technical infrastructure. The entire process is self-contained within the advertising program's platform.
2Adaptability or versatility
If the system automatically generates web pages with advertising code, then users without web pages can participate in advertising programs, but the system must handle web page composition and HTML generation functions
Solution Approach 1:
The system extracts the web page composition functionality from the user's responsibility and relocates it to the advertisement delivery server. The server handles HTML generation, advertising code insertion, and web page assembly as a service, while users simply need to provide basic enrollment information. This separation allows users without technical web development skills to participate.
Solution Approach 2:
The advertisement delivery server performs multiple functions: it acts as an enrollment registration system, a web page generation engine, an advertising code distribution platform, and a tracking system all in one. This multi-functional approach consolidates what would otherwise require separate systems into a single unified platform that users access through a single interface.
3Ease of operation
If users can customize their web pages with structured fields and user-specified content, then the web pages are more useful and engaging, but the authoring tool must provide composition instructions and field management
Solution Approach 1:
The system introduces an intermediary authoring tool that mediates between the user's simple content input and the complex HTML generation requirements. The tool provides a user-friendly interface with structured fields where users input content through simple forms, while the underlying system handles the complex task of generating proper HTML markup, formatting, and advertising code integration automatically.
Data Source
AI summary
A method of composing a web page is described. The method includes transmitting an authoring web page including an embedded authoring tool to a client computer using a network. The authoring tool may be used to compose the web page. Web-page content corresponding to the composed web page is received from the client computer. The composed web page may include one or more regions for displaying one or more advertisements having one or more links to one or more content locations. In another aspect of the disclosure, an advertising program registration module may include a link or other mechanism for sending the authoring web page to a publisher registering to participate in the advertising program.