Web Page Blank Area Utilization for Information Display

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Solution Overview

Problem

High-resolution display devices face reduced space utilization due to increasing blank areas on web pages, limiting the information that can be provided beyond what is offered by the website.

Innovation Solution

An apparatus and method that detect blank areas on web pages and utilize them to display additional information, such as advertisements, recommendations, and user-defined data, by matching size and position information, thereby enhancing space utilization without interfering with the primary web page content.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Illumination intensity

If high resolution display devices are used, then display quality is improved, but blank areas on web pages increase and space utilization decreases

Engineering Contradiction:
Improvedisplay qualityVSAvoidspace utilization
Core Design Contradiction:
Illumination intensityVSArea of stationary object

Solution Approach 1:

The patent segments the web page display area into multiple regions: the original web page content area and separate blank area regions. By dividing the display space and independently utilizing the previously wasted blank areas for additional information display, the system maintains high display quality while improving overall space utilization.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent utilizes the blank areas (unused two-dimensional space) on the display by overlaying additional information layers in the same visual plane. This dimensional approach allows displaying web page content and supplementary information simultaneously without compromising the original display quality or requiring additional physical display area.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

2Stability of the object's composition

If web page information is limited to website content, then webpage integrity is maintained, but information variety is reduced

Engineering Contradiction:
Improvewebpage integrityVSAvoidinformation variety
Core Design Contradiction:
Stability of the object's compositionVSAdaptability or versatility

Solution Approach 1:

The patent makes the display system multi-functional by enabling it to simultaneously display the original web page content and additional diverse information such as advertisements, recommendations, and news in the blank areas. This universal approach allows the same display device to serve multiple information delivery purposes without compromising the integrity of the original web page.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The patent introduces an intermediary information layer that bridges the original web page content and additional information needs. This intermediary layer, displayed in blank areas, provides supplementary content without directly interfering with or modifying the original website content, thus maintaining webpage integrity while enhancing information variety.

Inventive Principle:
Principle #24Intermediary (Mediator)

Data Source

PatentUS10691768B2Method and apparatus for providing information based on webpage
Publication Date: 2020.06.23 SAMSUNG ELECTRONICS CO LTD
  • US10691768B2 patent drawing
  • US10691768B2 patent drawing
  • US10691768B2 patent drawing

AI summary

Provided are a method and an apparatus for providing various information based on a web page with improved space utilization of the web page. The information providing apparatus may include a processor configured to detect at least one blank area included in a web page, detect target data having a size matching size information regarding the at least one blank area, and push the target data to the at least one blank area by using position information regarding the at least one blank area, thereby displaying the web page and the target data together.