Web Page Script Incorporation for Layout Modification

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Solution Overview

Problem

Shops and site operators face difficulties in efficiently modifying and improving the display content of Web pages, especially when programming skills are lacking, leading to poor efficiency in updating layouts and incorporating scripts, which affects the appeal of the content to users.

Innovation Solution

An information processing device that acquires page data, incorporates scripts into it in an executable manner, and transmits the enhanced page data to terminal devices, allowing for efficient improvement and appealing display content without requiring extensive programming knowledge.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of manufacture

If shops or site operators manually modify Web page display contents by creating and incorporating scripts, then the display contents can be improved to be more appealing to users, but the work efficiency becomes poor due to the need for programming skills and repeated script incorporation whenever layout changes are made

Engineering Contradiction:
ImproveEase of modifying display contentsVSAvoidWork efficiency in updating Web pages
Core Design Contradiction:
Ease of manufactureVSProductivity

Solution Approach 1:

The invention introduces a server as an intermediary between shops/site operators and Web page users. The server automatically incorporates scripts into Web page data and manages layout modifications, eliminating the need for shops to directly perform complex programming operations. This mediator handles the script incorporation process centrally, allowing layout changes to be made once on the server side rather than repeatedly incorporated by each shop.

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The system enables self-service by allowing shops to simply upload or specify their desired layout changes without needing to manually create or incorporate scripts. The server automatically processes these requests, incorporating the necessary scripts and generating the final Web page data. This transforms a complex manual process into an automated self-service operation where shops only need to provide high-level specifications.

Inventive Principle:
Principle #25Self-service

2Adaptability or versatility

If shops without programming skills attempt to modify Web page layouts and incorporate scripts, then display content improvement is possible, but the complexity of the process increases significantly

Engineering Contradiction:
ImproveAbility to modify display contentsVSAvoidComplexity of script creation and incorporation process
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The server acts as an intermediary that handles all script creation and incorporation complexity. Shops without programming skills can simply specify their layout preferences or upload template files, and the server automatically generates the necessary scripts and integrates them into the Web page data. This shields users from the technical complexity while maintaining adaptability.

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The system segments the Web page modification process into distinct functional layers: shops provide high-level layout specifications or template data, the server handles script generation and incorporation, and the final processed Web page data is delivered to users. This segmentation allows each component to operate independently at its appropriate complexity level, shielding shops from script-related complexity.

Inventive Principle:
Principle #1Segmentation

Data Source

PatentEP2592597B1Information processing device, information processing method, information processing program, and recording medium on which information processing program is recorded
Publication Date: 2020.08.26 RAKUTEN GROUP INC
  • EP2592597B1 patent drawingFigure 1
  • EP2592597B1 patent drawingFigure 2
  • EP2592597B1 patent drawingFigure 3

AI summary

The present invention provides an information processing device that can efficiently make an improvement in a created Web page so that the display contents become appealing to users, and provide such an improved Web page to users. The present invention also aims to provide an information processing method, an information processing program, and a recording medium storing the information processing program. The information processing device acquires the page data constituting a Web page that is to be provided to a terminal device via a network and is designed for displaying predetermined content information. The information processing device then acquires a script that is programmed to allow reference to correspondence information associating candidate content information that is set beforehand as a candidate for content information to be displayed on the Web page, with variation information specifying variations of at least the display form of an object to be displayed on the Web page. The information processing device incorporates the script into the page data in an executable manner. In response to a request from the terminal device, the information processing device transmits the page data having the script incorporated thereinto, to the terminal device.