Web Page Section Linking via URL Fragment Identifiers

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Solution Overview

Problem

Current methods for sharing specific sections of web pages are inefficient, as they require users to generate and interpret descriptive text, which can lead to miscommunication and copyright issues, and copying web content is not practical due to additional information requirements and potential copyright restrictions.

Innovation Solution

A computer-implemented method generates a universal resource locator (URL) containing identification information for selected text on a web page, using checksums to ensure accurate section identification, allowing users to share links that directly navigate to the specific section, and optionally adds advertisements based on the selected text.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Measurement precision

If users send descriptive text instructions to indicate the section of interest, then the recipient can locate the section, but time is spent generating and interpreting the text and miscommunication may occur

Engineering Contradiction:
Improvesection location accuracyVSAvoidtime for generating and interpreting descriptive text
Core Design Contradiction:
Measurement precisionVSLoss of time

Solution Approach 1:

The patent uses a URL fragment identifier that copies the exact location information of the selected section directly into the link. This eliminates the need for manual generation and interpretation of descriptive text, as the URL directly encodes the section location data, thereby reducing time while maintaining precision.

Inventive Principle:
Principle #26Copying

Solution Approach 2:

The patent replaces the manual mechanical process of writing and reading descriptive text instructions with an automated system that generates URL fragment identifiers. The system automatically captures the section location and encodes it in the URL, eliminating human intervention in the information encoding process and reducing both time and errors.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

2Loss of information

If users copy and paste web content to share the section, then the recipient receives the full content, but copyright restrictions may make this illegal and additional information must be provided

Engineering Contradiction:
Improvecontent completenessVSAvoidcopyright restrictions
Core Design Contradiction:
Loss of informationVSObject-affected harmful factors

Solution Approach 1:

The patent extracts only the location information of the selected section and encodes it in the URL fragment identifier, rather than copying the actual content. This allows sharing of the section reference without copying the content itself, thereby avoiding copyright issues while still providing complete information about where the section is located.

Inventive Principle:
Principle #2Taking out (Extraction)

Solution Approach 2:

The patent introduces the URL fragment identifier as an intermediary that mediates between the original web content and the sharing process. Instead of directly copying content (which triggers copyright restrictions), the intermediary URL carries location information that allows the recipient to navigate to the exact section without copying the actual content.

Inventive Principle:
Principle #24Intermediary (Mediator)

3Reliability

If users provide detailed instructions for section location, then the section can be accurately identified, but the process becomes complex and error-prone

Engineering Contradiction:
Improvesection identification accuracyVSAvoidcomplexity of section location specification
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The patent changes the parameter format from natural language descriptive text to a standardized URL fragment identifier format. This parameter transformation simplifies the specification process while maintaining or improving identification accuracy, as the URL format provides precise, unambiguous location information that is easier to process and less error-prone.

Inventive Principle:
Principle #35Parameter changes

Data Source

PatentUS7949936B2Selecting advertising for a web page
Publication Date: 2011.05.24 GOOGLE LLC
  • US7949936B2 patent drawing
  • US7949936B2 patent drawing
  • US7949936B2 patent drawing

AI summary

A computer implemented method, apparatus, and computer usable program code for identifying advertising for a web page. In response to receiving a universal resource locator containing identification information for selected text in the web page, the web page is retrieved to form a retrieved web page. The selected text in the web page is identified. Advertisements for the web page are identified using the selected text to form identified advertisements. The identified advertisements are placed in the web page.