Web Page Transcoding for Mobile Display Adaptation
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Solution Overview
Problem
E-commerce web pages designed for PC browsers are not optimally displayed on mobile communication devices due to screen size limitations, leading to inefficient navigation and content access.
Innovation Solution
A method and apparatus for transcoding web pages, involving direct communication between a website server and a mobile device, where transcoding instructions are used to reorganize content for optimal display on mobile devices, allowing for a mobile-friendly layout and user interface optimization.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Area of stationary object
If web pages are designed for PC browsers with large screens, then content can be displayed in full detail, but mobile devices with smaller screens cannot display the pages properly
Solution Approach 1:
The patent segments the web page content into multiple sections that can be independently displayed. The transcoder divides the original PC-optimized page layout into mobile-friendly segments that fit smaller screens, allowing content to be broken down and reorganized for optimal mobile display without losing information
Solution Approach 2:
The patent transforms the two-dimensional PC page layout into a mobile-optimized dimensional structure. By using transcoding to reorganize content flow and layout dimensions, the system adapts the page structure to match mobile device screen characteristics while preserving content integrity
2Ease of operation
If web pages are spatially divided into multiple pages for mobile devices, then content can be displayed, but users must navigate between pages which increases navigation complexity
Solution Approach 1:
The patent creates a universal transcoding solution that handles multiple page types and layouts through a single transcoder system. The transcoder can process different web page formats and convert them to mobile-friendly formats, reducing the need for separate navigation structures for different content types
3Ease of operation
If large headers and menus are used on mobile web pages, then navigation options are provided, but users must scroll considerable lengths to reach content
Solution Approach 1:
The patent applies local quality optimization by adjusting different parts of the page differently. The transcoder modifies headers, menus, and content areas with different scaling and positioning rules, ensuring that navigation elements are accessible without excessive scrolling while maintaining appropriate visual hierarchy and functionality
Data Source
AI summary
A method and apparatus for transcoding content or elements of a webpage received at a client device, for example, a mobile communication device or other type of networked device. The apparatus includes a transcoding engine which is configured to transcode webpage content during a secure end-to-end connection between a client device and a website without the use of a proxy. According to an embodiment, the transcoding engine resides on the client, and is implemented as a plug-in to the browser, and transcoding instructions are provided to the client device by way of the signature file(s) each time the plug-in is invoked. The client device uses the transcoding instructions to manipulate the secure response from the secure server, for example, to transcode the response to a format suitable for display on the client device.