Web Reputation Service for E-Commerce Security
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Solution Overview
Problem
Current solutions fail to provide enhanced security for computer users against various online threats such as viruses, malware, spyware, adware, and phishing, as they lack real-time reputation-based filtering and warning systems for websites and web content.
Innovation Solution
A Web reputation service system that uses a real-time database query interface to assess the reputation of web content through link structure analysis, white lists, heuristic tests, and user feedback, providing warnings and filtering mechanisms to prevent interactions with malicious sites and content.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If real-time reputation-based filtering and warning systems are implemented, then user security is improved, but system complexity increases
Solution Approach 1:
The patent introduces a reputation service as an intermediary component that mediates between web content and the user's computer device. This service maintains a database of reputation information and provides real-time warnings without requiring complex integration into existing security software, thus improving user security while minimizing the increase in system complexity.
Solution Approach 2:
The system segments the security function into a separate, dedicated reputation service module that operates independently from the core operating system and browser. This modular approach allows the reputation checking and warning functionality to be added without significantly complicating the existing system architecture.
2Measurement precision
If real-time database queries are performed for each web content interaction, then reputation accuracy is improved, but response time decreases
Solution Approach 1:
The system performs preliminary actions by pre-fetching and caching reputation information for frequently accessed websites and web content. This allows the reputation service to provide accurate reputation data without performing a full database query for every user interaction, thereby maintaining reputation accuracy while reducing response time.
Solution Approach 2:
The reputation service implements a tiered response strategy where it performs full database queries only when necessary (for unknown or suspicious content), while using cached information for routine checks. This partial action approach ensures accurate reputation assessment when needed while minimizing the time loss for common interactions.
Data Source
AI summary
An aspect of the present invention relates to the methods and systems involved in receiving an indicator of an attempt by a user to execute an electronic commerce transaction and, upon receiving the indicator of the attempted transaction, presenting indicia of the reputation of another entity involved in the electronic commerce transaction.