Web Resource Serving Area Detection via Location Analysis
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Solution Overview
Problem
Existing web applications face challenges in accurately determining the serving area of web resources due to ambiguous location information, which can lead to incorrect matching of user locations with relevant web content.
Innovation Solution
A location system that determines the serving area by analyzing web access information, query content, and business category, using a hierarchy of locations and metrics such as weight and spread to identify the appropriate geographic scope, and employing a content location detection algorithm to accurately represent the serving area.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If web applications use location information from web resources to determine serving area, then location-based matching is enabled, but ambiguous location information leads to incorrect serving area determination
Solution Approach 1:
The patent segments location information into multiple categories (provider location, content location, user access locations) and analyzes each separately. By dividing the location data into distinct components, the system can evaluate different location sources independently and determine their respective weights, thereby resolving the ambiguity of using单一 location information for serving area determination.
Solution Approach 2:
The patent creates a multi-functional location analysis system that handles multiple types of location information (provider location from web resource, content location from query terms, user access locations from logs). This universal approach allows the system to process diverse location data sources through a unified framework, improving both adaptability and accuracy in serving area determination.
2Productivity
If web applications suggest web resources based on user location, then local relevance is improved, but incorrect serving area identification reduces suggestion accuracy
Solution Approach 1:
The patent incorporates user access location feedback from web server logs and click-through logs to refine serving area determination. By continuously analyzing actual user access patterns and feedback, the system adjusts and validates the serving area, ensuring that suggested web resources accurately match user location and preferences, thereby improving both efficiency and reliability.
3Measurement precision
If multiple location sources are analyzed to determine serving area, then accuracy is improved, but system complexity increases
Solution Approach 1:
The patent changes the parameters of location analysis by assigning different weights to different location sources (provider location, content location, user access locations). By adjusting these weight parameters based on the reliability and relevance of each location source, the system achieves accurate serving area determination without requiring equally complex processing for all location data, thus balancing accuracy and complexity.
Data Source
AI summary
Methods and systems for determining the serving area of a web resource by address, by query content, and by business category are provided. A location system may determine the serving area of a web resource based on addresses of users who access the web resource. The location system may determine the serving area for a web site (or other web resource) based on query terms that resulted in a click-through to the web site. The location system may determine the serving area of a web site (or other web resource) based on the business category of the web site and a “provider location” associated with the web site.