Web Site Accelerator for Dynamic Content Customization
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Solution Overview
Problem
Online retailers typically provide generic websites to all users, leading to inefficiencies in sales as users may not find relevant information, resulting in lost sales due to the lack of customized content.
Innovation Solution
A system that decomposes websites into web assets, categorizes them using a predefined schema, and dynamically repurposes these assets based on user profiles and feedback to create customized web pages, optimizing the online experience by selecting and arranging relevant content for individual users.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of manufacture
If generic websites are provided to all users, then device complexity is reduced and ease of manufacture is improved, but adaptability deteriorates and productivity decreases due to lost sales
Solution Approach 1:
The website is decomposed into discrete web assets (images, text blocks, products, categories) that can be independently selected and assembled. This segmentation allows the system to create customized websites by combining pre-fabricated assets according to user profiles, resolving the contradiction between ease of manufacture and adaptability.
Solution Approach 2:
A universal template system is implemented where a single template can generate multiple customized websites by dynamically inserting different web assets based on user characteristics. This allows one website structure to serve multiple customization purposes, maintaining ease of manufacture while improving adaptability.
2Adaptability or versatility
If customized websites are created for each user, then adaptability is improved, but device complexity increases and time consumption increases
Solution Approach 1:
Web assets are pre-categorized into hierarchical taxonomies (products, categories, attributes) and stored in a repository before website generation. This preliminary organization allows rapid assembly of customized websites by simply selecting and combining pre-prepared assets, significantly reducing design time while maintaining high customization capability.
Solution Approach 2:
Instead of creating websites from scratch for each user, the system copies and assembles pre-existing web assets (text blocks, images, product listings) into customized configurations. This copying approach maintains adaptability while dramatically reducing the time and effort required for website creation.
3Adaptability or versatility
If web assets are decomposed and categorized, then adaptability and customization are improved, but device complexity increases
Solution Approach 1:
The website content is segmented into standardized web assets with defined categories and attributes. This segmentation creates a modular structure that improves adaptability and content reuse while managing complexity through systematic organization and hierarchical taxonomies.
Solution Approach 2:
A web asset repository and template system act as intermediaries between the content library and website generation. This intermediary layer manages the complexity of asset categorization and assembly, providing a simplified interface for creating customized websites while maintaining high adaptability.
Data Source
AI summary
A web site accelerator system includes a web asset migrator storing web assets in a data repository according to categories specified in a predetermined schema. The system also includes a web asset configurer matching rules stored in the data repository with attributes associated with an online user. The rules each specify a condition and a web asset stored in the data repository to provide to the online visitor if the condition is satisfied. The system also includes a rules optimizer modifying the rules based on captured online behavior.