Web Site Third-Party Application Integration via Segmentation

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Solution Overview

Problem

Conventional web sites limit user experience to pre-defined functionalities, restricting the ability for users to customize or enhance their interaction with third-party applications, and do not allow seamless integration of additional features or services beyond the core web site technology.

Innovation Solution

A system and method that enables an integrated user interface experience by allowing users to select and access third-party applications within a web site, such as an e-commerce platform, through user-defined UI elements and APIs, enabling third-party developers to enrich the user experience by adding content, buttons, and notifications, and allowing users to customize their web pages with additional functionalities.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If conventional web sites use pre-defined functionalities, then the web site structure is simple and easy to maintain, but user experience is limited and cannot be customized

Engineering Contradiction:
Improveuser experience customizationVSAvoidweb site structure
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent segments the web site functionality into modular components including third-party applications, UI elements, and widgets that can be independently selected and integrated. This allows users to customize their experience by combining different segments without restructuring the entire web site architecture.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent implements a universal platform architecture that supports multiple types of applications and UI elements through common integration mechanisms. This enables the web site to accommodate diverse functionalities (third-party apps, custom widgets, standard elements) through a unified structure that maintains simplicity while providing versatility.

Inventive Principle:
Principle #6Universality (Multi-functionality)

2Adaptability or versatility

If web sites allow third-party applications, then user experience is enhanced, but integration complexity increases

Engineering Contradiction:
Improvethird-party application integrationVSAvoidintegration complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent introduces an intermediary layer consisting of standardized APIs and integration protocols that mediate between third-party applications and the web site core. This intermediary abstracts the complexity of integration, allowing third-party apps to be incorporated without directly complicating the web site's internal structure.

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The patent utilizes configurable parameters and metadata to control application behavior and integration characteristics. By changing parameters such as authentication methods, data access levels, and UI integration styles, the system adapts to different third-party applications without requiring structural modifications.

Inventive Principle:
Principle #35Parameter changes

3Productivity

If users can select additional functionalities, then user engagement increases, but system resource requirements increase

Engineering Contradiction:
Improveuser engagementVSAvoidsystem resources
Core Design Contradiction:
ProductivityVSQuantity of substance

Solution Approach 1:

The patent implements dynamic resource allocation where system resources are allocated based on user selections and active applications. As users select and activate different functionalities, resources are dynamically assigned to those specific components, ensuring high user engagement through personalized experiences while optimizing resource utilization by not pre-allocating resources for all possible features.

Inventive Principle:
Principle #15Dynamics

Data Source

PatentUS10979483B2Applications on top of a web site
Publication Date: 2021.04.13 TRANSFORM SR BRANDS LLC
  • US10979483B2 patent drawing
  • US10979483B2 patent drawing
  • US10979483B2 patent drawing

AI summary

Systems and methods are disclosed that provide an integrated user interface experience with third party applications selected by a user and accessed as part of a web site such as an e-commerce web site, for example. In some embodiments, systems and methods are disclosed that support access to additional user selected functionality on top of a web site platform. This allows third-party developers, who can be different from the web site operator and/or sponsor, to inject content and capabilities into a web site.