Web Spam Detection via Neighborhood Clustering

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Solution Overview

Problem

Current search engine algorithms, such as PageRank and Hubs and Authorities, are vulnerable to exploitation by web spammers, and detecting web spam using link structure is costly and inefficient, especially during the crawling stage when complete content information is not available.

Innovation Solution

A web spam detection system employing graph processing components for link analysis and graph clustering, utilizing supervised and unsupervised learning algorithms to identify spam scores and detect suspicious nodes based on local neighborhood structures and graph partitions, without relying on initial spam scores.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Measurement precision

If web spam detection is performed using content analysis, then detection accuracy is improved, but processing time and computational cost increase significantly

Engineering Contradiction:
Improvespam detection accuracyVSAvoidprocessing time
Core Design Contradiction:
Measurement precisionVSLoss of time

Solution Approach 1:

The patent segments the web graph into clusters based on link structure, allowing spam detection to be performed on smaller, localized subsets of the graph rather than the entire web. This segmentation enables parallel processing and reduces the computational burden while maintaining detection accuracy through localized analysis of suspicious patterns.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent performs preliminary spam score propagation and cluster identification before full content analysis. By pre-processing the link structure to identify suspicious clusters and propagate initial spam scores, the system prepares data structures that enable faster, more targeted content analysis only on high-risk pages, thereby reducing overall processing time.

Inventive Principle:
Principle #10Preliminary action

2Productivity

If web spam detection is performed during crawling stage with incomplete content information, then detection efficiency is improved, but detection accuracy deteriorates

Engineering Contradiction:
Improvedetection efficiencyVSAvoidspam detection accuracy
Core Design Contradiction:
ProductivityVSMeasurement precision

Solution Approach 1:

The patent implements dynamic spam score propagation that adapts as more information becomes available during crawling. The system continuously updates spam scores based on evolving link structure information and partial content data, allowing detection efficiency to improve over time while maintaining accuracy through iterative refinement of spam scores as complete page information becomes available.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The patent incorporates feedback mechanisms where spam scores are propagated through the link structure and used to guide further crawling and analysis. The system uses initial spam score estimates to identify suspicious clusters, then focuses resources on those areas, creating a feedback loop that improves both efficiency and accuracy by concentrating analysis on high-probability spam regions.

Inventive Principle:
Principle #23Feedback

3Speed

If traditional link analysis methods are used for spam detection, then processing speed is improved, but ability to detect sophisticated spam techniques deteriorates

Engineering Contradiction:
Improveprocessing speedVSAvoidspam detection capability
Core Design Contradiction:
SpeedVSMeasurement precision

Solution Approach 1:

The patent combines multiple analysis methods into a composite approach: link structure analysis, cluster identification, spam score propagation, and content analysis are integrated into a unified system. This composite methodology maintains the speed advantages of link analysis while adding layers of sophistication through cluster-based patterns and iterative score propagation, enabling detection of complex spam techniques that single-method approaches would miss.

Inventive Principle:
Principle #40Composite materials

Data Source

PatentUS7975301B2Neighborhood clustering for web spam detection
Publication Date: 2011.07.05 MICROSOFT TECHNOLOGY LICENSING LLC
  • US7975301B2 patent drawing
  • US7975301B2 patent drawing
  • US7975301B2 patent drawing

AI summary

A SPAM detection system is provided. The system includes a graph clustering component to analyze web data. A link analysis component can be associated with the graph clustering component to facilitate SPAM detection in accordance with the web data.