Web-Based Survey System for Product Assessment
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Solution Overview
Problem
Current methods for evaluating customer acceptance of new products and services are time-consuming, costly, and lack objective indicators, making it difficult for investors and companies to assess whether consumers will adopt new electronic products or services effectively.
Innovation Solution
A web-based survey system using continuous metric scales that allows respondents to rate products and services, providing a framework for objective measurement and automatic data interpretation, enabling fast and cost-effective large-scale consumer evaluations.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If traditional customer studies and focus groups are used to evaluate product acceptance, then qualitative insights and customer language can be identified, but the process becomes time-consuming and costly
Solution Approach 1:
The patent replaces traditional mechanical focus group methods with an automated electronic survey system that uses continuous metric scales. This substitution eliminates the time-consuming nature of in-person focus groups while maintaining the ability to capture customer insights through automated data collection and analysis
Solution Approach 2:
The patent changes the measurement parameter from discrete focus group feedback to continuous metric scale ratings. This allows for more precise quantitative measurement of customer acceptance while enabling rapid data collection across large sample sizes, thereby reducing both time and cost
2Reliability
If rank order data is collected to measure customer preference, then reliable acceptance indicators can be obtained, but the process becomes difficult and expensive
Solution Approach 1:
The patent transforms the complex rank order measurement into a simpler continuous metric scale evaluation. Respondents rate products on continuous scales for various attributes, and the system automatically calculates preference indicators, maintaining reliability while reducing the complexity of the measurement process
Solution Approach 2:
The patent introduces an automated computational intermediary that processes continuous scale ratings and generates preference indicators. This intermediary handles the complex calculations automatically, eliminating the need for manual rank order analysis while preserving the reliability of acceptance measurements
3Measurement precision
If large scale consumer evaluations are conducted, then statistically significant results can be achieved, but the cost and time requirements increase
Solution Approach 1:
The patent replaces manual large-scale survey administration with automated electronic distribution and collection systems. This allows statistically significant sample sizes to be reached efficiently through automated email invitations, online survey delivery, and automatic data processing, eliminating the cost and time barriers of manual administration
Data Source
AI summary
The present invention discloses a method, program product and system for conducting product assessment and development. One preferred embodiment relates to a concept and product development technique. An exemplary system and method relates to a web-based survey technique that facilitates developing and testing new products, business investments, and value propositions, as well as testing existing products, businesses, and value propositions. This technique includes systematic solicitation of potential customers or other targeted respondents, eliciting data from customers, automatic processing, interpretation, and scoring of the data, and automatic report generation. The disclosed technique advantageously makes use of continuous metric scales to enable respondents to rate new or existing products. Using an on-line system, this embodiment of the invention provides a fast, engaging, and inexpensive way to gauge customer acceptance and use.