Web Page Tracking Element Control via Dynamic Blocking
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Existing methods require manual disabling of tracking tags on web pages, which is burdensome and slow, and do not adapt quickly to changes in tracking technologies, lacking dynamic control based on user consent.
Innovation Solution
Implementing a control tag in the web page response that automates the disabling of tracking elements, allowing for dynamic blocking and adaptation to changes in tracking tags based on user consent, using a Consent Management Platform.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Extent of automation
If manual disabling of tracking tags is implemented, then tracking control functionality is achieved, but implementation burden and time consumption increase significantly
Solution Approach 1:
The system enables self-service automation by having the electronic device automatically detect, disable, and manage tracking tags without requiring manual intervention. The control tag embedded in the web page response triggers automatic execution of tracking control logic, eliminating the need for website owners to manually disable each tracking tag.
Solution Approach 2:
The system performs preliminary action by proactively disabling tracking tags before they can execute or set cookies. The control mechanism is installed in advance and automatically activates to block tracking elements as they are encountered, preventing rather than reacting to tracking tag execution.
2Adaptability or versatility
If manual disabling of tracking tags is used, then initial tracking control is achieved, but adaptability to changes in tracking tags is insufficient
Solution Approach 1:
The system implements feedback mechanisms by continuously monitoring for changes in tracking tags and dynamically adjusting control measures. The electronic device detects new tracking tags as they are embedded and automatically updates its blocking strategy, creating a closed-loop system that adapts to changing tracking methodologies.
Solution Approach 2:
The control mechanism transitions from static manual configuration to dynamic automated management. The system can automatically adjust its behavior based on real-time detection of tracking tag changes, enabling flexible adaptation to new tracking technologies without requiring reconfiguration.
3Productivity
If tracking tags are manually disabled, then some tracking prevention is achieved, but fast adaptation to new tracking tags is not permitted
Solution Approach 1:
The system replaces manual mechanical processes with automated electronic control. Instead of manually configuring and updating tracking tag blocks, the system uses automated detection and control algorithms that can rapidly respond to new tracking tags, significantly improving both efficiency and reliability of consent compliance.
Data Source
Figure 1
Figure 2
Figure 3
AI summary
A method for controlling tracking elements of a web page is disclosed. The method is performed at an electronic device. The electronic device is configured to communicate to a server device and to a web server. The method comprises obtaining a web page address of the web page to connect to the web server. The method comprises transmitting a web page request to the web server based on the web page address. The method comprises receiving, from the web server, a web page response. The web page response comprises tracking elements. The web page response comprises a control tag configured to control tracking elements of the web page. The method comprises rendering the web page based on the web page response. Rendering the web page comprises invoking the control tag. Invoking the control tag comprises obtaining a first set of tracking tags of the web page.