Webpage Customization via Shared User Preference Linking

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Solution Overview

Problem

Website providers face challenges in customizing content for users with insufficient usage history or recorded preferences, leading to a lack of personalized webpage displays.

Innovation Solution

A system where a server generates a link with a pointer to a first user's preferences, allowing customization of a webpage for a second user based on those preferences, even if the server lacks information on the second user's preferences, by leveraging the shared content from the first user.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If the website provider uses tracking and usage history to capture user preferences, then the webpage customization is improved, but the system fails when the user has insufficient usage history or is a new user

Engineering Contradiction:

Improvewebpage customization capabilityVSAvoidcustomization reliability for new users

Core Design Contradiction:

Adaptability or versatilityVSReliability

Solution Approach 1:

The patent uses the first user as an intermediary to transfer preference information to the second user. When the second user accesses content shared by the first user, the system applies the first user's preferences to customize the second user's experience, effectively using the first user as a mediator to bridge the information gap for new users

Inventive Principle:

Principle #24Intermediary (Mediator)

Solution Approach 2:

The system performs preliminary action by capturing and storing the first user's preferences in advance. These pre-captured preferences are then readily available for immediate application when the second user accesses the shared content, eliminating the need to wait for the second user to generate their own usage history

Inventive Principle:

Principle #10Preliminary action

2Device complexity

If the website provider displays generic webpages to users without sufficient preference data, then the system complexity is reduced, but user engagement and revenue are compromised

Engineering Contradiction:

Improvesystem complexityVSAvoiduser engagement and revenue

Core Design Contradiction:

Device complexityVSProductivity

Solution Approach 1:

The patent makes the first user's preferences serve multiple functions: they continue to customize the first user's own experience while simultaneously serving as the customization basis for the second user's experience. This multi-functional use of preference data eliminates the need for separate preference collection systems for different user scenarios

Inventive Principle:

Principle #6Universality (Multi-functionality)

Data Source

PatentUS9053189B2Customizing content displayed for a user based on user preferences of another user

Publication Date: 2015.06.09 IFWE

AI summary

In one embodiment, a server receives a request from a first user to share content from a first forum (e.g., a webpage) with a second user. In response, the server generates a link to the content for use by the second user. This link includes a pointer to a first user preference associated with the first user. In some instances, the first user preference is stored in conjunction with a unique identifier associated with the first user. Subsequently, when the second user attempts to access the content, the server generates a second webpage that includes the content. The server customizes the webpage (that is to be displayed to the second user) by using the user preferences associated with the first user.