Third-Party Webpage Image Personalization System

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Solution Overview

Problem

Existing web technologies lack the ability to efficiently personalize third-party webpages with user-selected images, particularly in terms of ensuring image appropriateness and compatibility, which can lead to unauthorized use of copyrighted or inappropriate content.

Innovation Solution

A system framework that allows authorized users to personalize third-party webpages by inserting user-selected images, with a determination process based on image appropriateness criteria such as copyright status and compatibility with the webpage's branding, using a cloud-based service that retrieves and integrates images from both personalized and public domain repositories.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If users are allowed to insert any user-selected image into third-party webpages, then user personalization capability is improved, but copyright infringement and inappropriate content risks increase

Engineering Contradiction:
Improveuser personalization capabilityVSAvoidcopyright infringement and inappropriate content risks
Core Design Contradiction:
Adaptability or versatilityVSObject-affected harmful factors

Solution Approach 1:

The patent introduces an intermediary image validation service that mediates between the user's image selection and the webpage insertion process. This service checks images against copyright databases and appropriateness criteria before allowing insertion, thus enabling personalization while preventing harmful content from reaching the webpage

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The system implements feedback mechanisms where the validation service provides real-time information to users about whether their selected images meet copyright and appropriateness requirements. This feedback loop allows users to adjust their selections before final insertion, maintaining personalization capability while ensuring content safety

Inventive Principle:
Principle #23Feedback

2Reliability

If an image validation process is implemented to check copyright and appropriateness, then content safety is improved, but system complexity increases

Engineering Contradiction:
Improvecontent safetyVSAvoidsystem complexity
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The patent segments the validation process into separate modular components: copyright checking, appropriateness validation, and image insertion. Each component handles a specific aspect of validation independently, making the overall complex system manageable and maintainable while ensuring comprehensive content safety

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The validation service operates autonomously by automatically checking images against copyright databases and appropriateness criteria without requiring manual review. This self-service approach maintains high reliability through automated checks while minimizing the operational complexity that would arise from human involvement

Inventive Principle:
Principle #25Self-service

3Adaptability or versatility

If cloud-based services are used to retrieve and integrate images from multiple repositories, then image availability and personalization options are improved, but network dependency and loading time increase

Engineering Contradiction:
Improveimage availability and personalization optionsVSAvoidnetwork loading time
Core Design Contradiction:
Adaptability or versatilityVSLoss of time

Solution Approach 1:

The patent implements preliminary actions by pre-validating images and caching approved images in the cloud before they are needed for webpage personalization. This advance preparation reduces network dependency and loading time during actual use, as validated images are readily available for quick insertion

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The cloud-based service is designed with multi-functionality to handle multiple image repositories, validation processes, and delivery mechanisms through a single unified interface. This universal approach consolidates what would otherwise require multiple separate systems, reducing overall network complexity and improving image availability across different personalization scenarios

Inventive Principle:
Principle #6Universality (Multi-functionality)

Data Source

PatentUS10248812B2User personalization of third-party webpage images
Publication Date: 2019.04.02 MICROSOFT TECHNOLOGY LICENSING LLC
  • US10248812B2 patent drawing
  • US10248812B2 patent drawing
  • US10248812B2 patent drawing

AI summary

An authorized user is allowed to personalize an existing third-party webpage. A request is received from the authorized user to insert a user-selected image into the third-party webpage. It is then determined if the user-selected image is appropriate for use on the third-party webpage, where this determination is based on one or more image appropriateness criteria. Whenever the user-selected image is determined to be appropriate for use on the third-party webpage, the third-party webpage is personalized by inserting the user-selected image into the third-party webpage according to the authorized user's image insertion request.