Personalized Webpage Layout Using User Affinity and CMS Sections
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Solution Overview
Problem
Existing websites lack flexibility in personalizing content and layout for individual user preferences, leading to suboptimal user experiences and increased web traffic due to irrelevant content.
Innovation Solution
A client device interacts with a personalization system to replace CMS-served content items based on user affinity, using a hybrid client-server architecture that computes and implements personalized layouts without requiring direct integration with the CMS, thereby enhancing user experience and reducing web traffic.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If traditional CMS-generated webpages are used, then content consistency and system simplicity are maintained, but user personalization and engagement are insufficient
Solution Approach 1:
The system segments the webpage into modular sections (header, navigation, content areas, footer) that can be independently personalized. Each section can be customized based on user preferences while maintaining the overall page structure, allowing personalization without complete system redesign
Solution Approach 2:
A personalization service acts as an intermediary between the CMS and the client device. This service receives the generated webpage, applies personalization rules based on user profiles, and delivers the customized version to the client, thereby enabling personalization without direct integration between CMS and user devices
2Productivity
If personalized content is delivered, then user engagement improves, but web traffic and resource usage increase
Solution Approach 1:
User profiles and personalization preferences are pre-computed and stored before actual webpage delivery. The personalization service uses these pre-prepared profiles to quickly customize pages without requiring real-time data processing, reducing the computational energy needed during webpage delivery
Solution Approach 2:
Personalization is applied selectively to specific sections of the webpage based on user preferences rather than uniformly to the entire page. This allows the system to deliver customized content that improves engagement while minimizing the additional data transmission required
3Adaptability or versatility
If client-side personalization is implemented, then CMS integration requirements are reduced, but processing requirements at client device increase
Solution Approach 1:
The personalization service serves as an intermediary that performs the computationally intensive personalization processing on remote servers rather than at the client device. This approach provides CMS integration flexibility while avoiding the need for high processing power at client devices
Solution Approach 2:
The system creates a copy of the CMS-generated webpage and applies personalization modifications to this copy rather than modifying the original. This allows the client device to receive and display personalized content without requiring complex processing or modification capabilities
Data Source
AI summary
A method comprising receiving, by a client device, a webpage from a Content Management System (CMS) with sections arranged in a pre-defined layout. A personalization request to a personalization system is issued. A new content items is received and is used to replace existing items in the webpage. Layout personalization is determined based on computed user affinity levels to both new and non-replaced content. The layout personalization is implemented by modifying the pre-defined layout to a different arrangement of sections, creating a modified layout that differs from the original.