Webpage Personalization System with Content Indicators

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Solution Overview

Problem

Users lack control over personalized content on webpages and are unaware of which content is personalized, leading to a mismatch between their current interests and the content provided.

Innovation Solution

A system and method that allows users to select personalization settings for webpages through a graphic user interface, enabling them to choose from options like 'Full', 'Moderate', 'Friends', and 'Off', and displaying content modules with indicators showing personalization status, ensuring content is tailored based on user preferences and social network activities.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If automated personalization is applied to webpages, then content relevance to user interests is improved, but user control and transparency over personalized content deteriorates

Engineering Contradiction:
Improvecontent personalizationVSAvoiduser control
Core Design Contradiction:
Adaptability or versatilityVSEase of operation

Solution Approach 1:

The system enables users to self-manage their personalization preferences through a graphical user interface where they can select personalization levels (Full, Moderate, Friends, Off) and customize which content modules are personalized. This self-service approach gives users direct control over automated personalization without requiring technical expertise.

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The system provides visual feedback to users through content indicators that display next to personalized content modules, showing users exactly which content has been personalized and based on what criteria. This feedback mechanism透明izes the automated personalization process, allowing users to understand and adjust settings as needed.

Inventive Principle:
Principle #23Feedback

2Adaptability or versatility

If automated personalization is applied to webpages, then content relevance to user interests is improved, but user awareness of personalized content deteriorates

Engineering Contradiction:
Improvecontent personalizationVSAvoiduser awareness
Core Design Contradiction:
Adaptability or versatilityVSLoss of information

Solution Approach 1:

The system implements visual feedback through content indicators displayed alongside personalized content modules. These indicators provide immediate visual confirmation to users about which content has been personalized and why, eliminating the information gap between automated personalization and user awareness.

Inventive Principle:
Principle #23Feedback

Solution Approach 2:

The system uses visual indicators with distinct appearance (such as icons or color coding) to mark personalized content modules. This visual differentiation allows users to quickly identify and recognize personalized content without requiring detailed textual explanations, improving awareness efficiently.

Inventive Principle:
Principle #32Color changes

3Ease of operation

If multiple personalization settings are provided, then user control and transparency are improved, but system complexity increases

Engineering Contradiction:
Improveuser controlVSAvoidpersonalization settings
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The personalization settings are segmented into distinct, manageable components: a graphical user interface for setting personalization levels, separate content modules for different types of content, and individual content indicators for each module. This segmentation makes the complex personalization system easier to understand and control.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The system provides dynamic personalization settings that can be adjusted by users in real-time. The graphical user interface allows users to change personalization levels and module selections without restarting the system, making the complexity manageable through flexibility and adaptability.

Inventive Principle:
Principle #15Dynamics

Data Source

PatentUS9588784B2System and method for providing selective and visible personalized content for webpages
Publication Date: 2017.03.07 YAHOO AD TECH LLC
  • US9588784B2 patent drawing
  • US9588784B2 patent drawing
  • US9588784B2 patent drawing

AI summary

Methods and systems for providing content for webpages are disclosed. The disclosed method includes providing a plurality of selections to set webpage personalization settings and receiving a user selection chosen from one of the plurality of selections. The plurality of selections is provided for a graphic user interface to be defined on a webpage. After receiving a request for a second webpage made by a user through a user device, the content for the second webpage is selected based on the received user selection. The content selection for the second webpage includes identifying two or more content modules for presenting on the second webpage and at least one of the identified content modules includes an associated content indicator. The selected content for the second webpage is then forwarded to the user device for display.