Webpage Policy Editor for Personalized Content Replacement

Resolve Bottlenecks,
Find Innovative SolutionsGenerate Solutions

Solution Overview

Problem

Existing Content Management Systems (CMS) face challenges in enhancing digital content performance metrics such as Life Time Value (LTV), personalization capabilities, reducing manual editorial effort, and maintaining editorial integrity while integrating personalized content without affecting User Experience (UX).

Innovation Solution

A policy editor is implemented within the CMS platform to enable editors to define webpage policies, utilizing dedicated tags and management tools for granular control over content presentation, allowing for automated replacement of curated content with personalized content, and incorporating dynamic customization features like snoozing and de-duplication.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If automated content replacement is implemented, then productivity is improved, but editorial integrity may deteriorate

Engineering Contradiction:

Improvecontent management efficiencyVSAvoideditorial integrity

Core Design Contradiction:

ProductivityVSReliability

Solution Approach 1:

The patent introduces a policy editor as an intermediary tool between editors and automated content replacement systems. This policy editor allows editors to define rules and parameters that control how automated replacement occurs, ensuring editorial integrity is maintained while still benefiting from automation. The policy editor mediates between manual editorial control and automated efficiency.

Inventive Principle:

Principle #24Intermediary (Mediator)

Solution Approach 2:

The system performs preliminary actions by having editors pre-configure replacement policies, criteria, and parameters before automated content replacement occurs. This preliminary configuration ensures that automated replacement aligns with editorial standards and intentions, preventing loss of editorial integrity while enabling productivity gains.

Inventive Principle:

Principle #10Preliminary action

2Adaptability or versatility

If personalization capabilities are enhanced, then adaptability is improved, but device complexity increases

Engineering Contradiction:

Improvepersonalization capabilityVSAvoidsystem complexity

Core Design Contradiction:

Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent segments personalization functionality into distinct modules including policy editor, verification tool, and content replacement engine. Each module handles specific aspects of personalization, making the overall complex system manageable and maintainable while providing comprehensive personalization capabilities.

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

The policy editor serves multiple functions: it defines replacement criteria, sets verification parameters, and controls content selection rules. This multi-functionality reduces the need for separate specialized tools, managing system complexity while enhancing personalization adaptability.

Inventive Principle:

Principle #6Universality (Multi-functionality)

3Productivity

If manual editorial effort is reduced, then productivity is improved, but measurement precision of content quality may deteriorate

Engineering Contradiction:

Improveeditorial efficiencyVSAvoidcontent quality verification

Core Design Contradiction:

ProductivityVSMeasurement precision

Solution Approach 1:

The verification tool provides feedback mechanisms that allow editors to review and validate automated content replacement decisions. This feedback loop ensures content quality is maintained while reducing manual editorial effort, as the system learns from and adjusts to editorial preferences and quality standards.

Inventive Principle:

Principle #23Feedback

Solution Approach 2:

The patent replaces manual mechanical editorial review processes with automated verification tools that use predefined policies and criteria. This substitution maintains measurement precision of content quality by using consistent, rule-based verification while significantly reducing manual editorial effort.

Inventive Principle:

Principle #28Mechanics substitution (Replace mechanical system)

Data Source

PatentUS20250370599A1Generating and utilizing webpage policies

Publication Date: 2025.12.04 TABOOLA COM LTD

AI summary

A method, apparatus, and product comprising: loading a webpage at a Content Management System (CMS) platform, the webpage comprising a plurality of page elements presenting manually curated content; executing a policy editor displaying management tools including a verification tool for defining a webpage policy to manage and customize presentation of multiple content items according to dedicated tags; incorporating code representing the webpage policy into the webpage to obtain a modified webpage; and publishing the modified webpage to be available to one or more end devices of end users for executing the code of the webpage policy and enabling automated replacements of the manually curated content with alternative content items according to the dedicated tags.