Webpage Policy Editor for Personalized Content and De-Duplication
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Solution Overview
Problem
Existing Content Management Systems (CMS) face challenges in enhancing digital content performance metrics like Life Time Value (LTV), personalization capabilities, and user experience, while requiring significant manual editorial effort and lacking control over third-party content integration.
Innovation Solution
A policy editor is implemented within a CMS platform to enable editors to assign editorial control levels, enforce de-duplication, and integrate personalized content from third-party sources, using dedicated tags and templates to maintain editorial integrity and brand voice.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If manual curation is used for all content, then editorial control is maintained, but productivity decreases due to significant manual editorial effort required
Solution Approach 1:
The patent segments content slots into different types (manually-curated slots and personalized slots) with different control levels. Editors can assign specific slots to be automatically populated while maintaining manual control over other slots, thus reducing overall manual effort while preserving editorial oversight where needed.
Solution Approach 2:
The system enables self-service by allowing automated population of personalized slots using third-party content discovery servers. The slots automatically fetch and display relevant content without requiring manual editorial input, significantly improving productivity for non-critical content areas.
2Adaptability or versatility
If personalized content from third-party servers is integrated, then user experience and engagement improve, but control over content presentation is lost
Solution Approach 1:
The patent applies different control qualities to different parts of the webpage. Manually-curated slots maintain strict editorial control with deterministic content, while personalized slots allow automated population from third-party servers. This local differentiation enables the system to have both control and adaptability in appropriate locations.
Solution Approach 2:
The patent introduces an intermediary layer (the slot system with policy editor) between editors and third-party content sources. Editors can define policies for personalized slots that control what content is fetched, how it's presented, and under what conditions, thus maintaining editorial control while enabling personalization.
3Adaptability or versatility
If de-duplication constraints are enforced across all slots, then content diversity improves, but device complexity increases due to additional policy management
Solution Approach 1:
The patent applies de-duplication constraints preliminarily during the slot configuration phase rather than requiring real-time complex processing. Editors pre-define which slots should have de-duplication applied and what content types to exclude, allowing the system to efficiently enforce diversity without adding significant runtime complexity.
4Adaptability or versatility
If multiple editorial control levels are implemented, then content management flexibility improves, but ease of operation decreases due to complex policy configuration
Solution Approach 1:
The patent implements dynamic control levels that can be assigned to different slots based on their purpose. The system allows editors to switch between manually-curated and personalized modes for each slot independently, providing flexibility without requiring complex global policies. The policy editor adapts to the selected slot type and presents only relevant configuration options.
Data Source
AI summary
A method, apparatus, and product comprising: loading a webpage at a Content Management System (CMS) platform, the page comprising page elements presenting manually curated content; executing a policy editor displaying management tools configured for defining a webpage policy that assigns to each page element an editorial control level selected from a manually curated control level, a manually curated de-duplication control level, and a personalized control level; incorporating code representing the webpage policy into the webpage; and publishing the webpage for execution on end devices, wherein execution of the code causes replacement of manually curated content with personalized content items from a third-party content discovery server based on assigned control levels and constraints preventing content duplication within the webpage.