Webpage Section Dependency Tagging for A/B Testing
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Solution Overview
Problem
Conventional systems for testing website configurations fail to effectively evaluate the dependencies between webpage sections, leading to suboptimal conversion rates and website effectiveness, as they do not consider the interdependencies between content sections.
Innovation Solution
A computer-based system that identifies dependencies between webpage sections using tags, dynamically selects content for dependent sections, and transmits optimized webpage configurations to users, storing effectiveness data to determine the most effective configuration.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If conventional systems control one or more sections independently on the web page, then the system complexity is reduced and ease of operation is improved, but the website effectiveness and conversion rate are worsened because dependencies amongst content and sections are not checked
Solution Approach 1:
The patent merges the control of dependent web page sections by introducing a dependency checking mechanism that evaluates relationships between sections. The system combines independent section control with dependency awareness, allowing sections to be controlled individually while maintaining awareness of their interdependencies through a centralized testing framework.
Solution Approach 2:
The patent implements feedback by having the system check for dependencies amongst content and sections before rendering the web page. The dependency checking mechanism provides feedback about section relationships, allowing the system to adjust content delivery based on detected dependencies, thereby improving website effectiveness while maintaining operational simplicity.
2Measurement precision
If multiple versions of website content are tested amongst different users, then the website effectiveness can be determined, but the system fails to effectively test various webpage configurations because dependencies amongst content and sections are not checked
Solution Approach 1:
The patent applies preliminary action by checking for dependencies amongst web page sections before conducting the actual A/B testing. The system pre-evaluates the relationships between sections and content, preparing a dependency map that guides the subsequent testing process, ensuring that configurations are tested effectively from the outset.
Solution Approach 2:
The patent introduces dynamics by making the web page configuration testing adaptive based on detected dependencies. The system dynamically adjusts which configurations are tested and how results are interpreted, based on the dependency relationships identified during preliminary analysis, thereby improving both measurement precision and testing productivity.
3Ease of operation
If conventional systems present specific sections based on user profile or history, then the ease of operation is improved, but the loss of information occurs because dependencies amongst content and sections are not considered
Solution Approach 1:
The patent uses feedback to detect and track dependency relationships between web page sections. When content is personalized based on user profile or history, the system simultaneously evaluates how this personalization affects dependent sections, ensuring that dependency information is preserved and considered in the content delivery process.
Solution Approach 2:
The patent applies the nested doll principle by embedding dependency information within the personalized content delivery system. The dependency checks are nested within the existing personalization logic, allowing the system to maintain personalized content delivery while simultaneously tracking and preserving information about content dependencies between sections.
Data Source
AI summary
A system for testing the effectiveness of webpage configurations is disclosed. Tags indicating dependency between sections of a webpage may be associated with the sections. In response to a version of a first section of a webpage being tested, an associated tag may indicate that the content or behavior of a second section is dependent on the first section. A webpage configuration including content of the first section, and corresponding behavior and content of the second section, may be transmitted to a web client. Data may be collected indicating the effectiveness of the webpage configuration.