Website Builder Color Palette Selector

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Solution Overview

Problem

Website builders lack an efficient method to suggest aesthetically pleasing and consistent color palettes and additional images based on user-uploaded images, often requiring users to manually select colors and images, which can be time-consuming and lacks coherence.

Innovation Solution

A software tool that analyzes the colors and content tags of uploaded images to suggest compatible color palettes and additional stock images, using color analysis techniques like extracting average and prominent colors, and comparing them to images in a database to provide aesthetically and content-wise compatible options.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If users manually select colors and images for their website, then they have full control over design choices, but the process becomes time-consuming and lacks coherence

Engineering Contradiction:
Improveease of website creationVSAvoidtime to select colors and images
Core Design Contradiction:
Ease of operationVSLoss of time

Solution Approach 1:

The system performs automatic color palette extraction and image matching without requiring user intervention. The software analyzes uploaded images to extract color palettes and automatically finds matching stock images, allowing the website creation process to serve itself rather than requiring manual user selection for each element.

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The system pre-processes uploaded images by extracting color palettes and identifying key visual elements before the user needs to make design decisions. This preliminary analysis prepares color palette data and potential matching images in advance, so when the user views the website builder interface, the suggestions are already ready for immediate selection.

Inventive Principle:
Principle #10Preliminary action

2Reliability

If users manually select colors and images, then they can make deliberate design choices, but the website lacks visual coherence and consistency

Engineering Contradiction:
Improvevisual coherence of websiteVSAvoidcomplexity of color and image selection process
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The system continuously references the extracted color palette from the user's uploaded images when suggesting stock images and design elements. Each suggestion is evaluated against the established color palette to ensure consistency, providing feedback loops that maintain visual coherence throughout the website creation process.

Inventive Principle:
Principle #23Feedback

Solution Approach 2:

The system transforms the uploaded image into a standardized color palette representation (extracting dominant colors, color relationships, and visual characteristics). This parameter transformation converts a complex image file into manageable color data that can be systematically applied across multiple design decisions, ensuring consistency without requiring the user to understand color theory.

Inventive Principle:
Principle #35Parameter changes

3Productivity

If the system provides automated suggestions for color palettes and images, then the process becomes faster and more coherent, but the system complexity increases

Engineering Contradiction:
Improvespeed of website creationVSAvoidcomplexity of image analysis system
Core Design Contradiction:
ProductivityVSDevice complexity

Solution Approach 1:

The system extracts only the essential color information from uploaded images - dominant colors, color relationships, and key visual characteristics - rather than attempting to analyze every detail of the image. This extraction approach captures the necessary design parameters while avoiding the computational complexity of full image analysis.

Inventive Principle:
Principle #2Taking out (Extraction)

Solution Approach 2:

The system introduces a color palette extraction module as an intermediary between the uploaded image and the website design suggestions. This intermediary layer converts complex image data into standardized color palette representations that can be easily compared against stock image databases, simplifying the overall system architecture while enabling automated suggestions.

Inventive Principle:
Principle #24Intermediary (Mediator)

4Measurement precision

If users upload multiple images for analysis, then the system can better understand the desired theme, but the processing time and computational resources increase

Engineering Contradiction:
Improveaccuracy of theme identificationVSAvoidimage processing time
Core Design Contradiction:
Measurement precisionVSLoss of time

Solution Approach 1:

When multiple images are uploaded, the system analyzes a representative subset rather than every single image. It identifies key visual elements and color palettes from the most relevant images, applying partial analysis that captures the essential theme without the computational cost of exhaustive analysis of all uploaded images.

Inventive Principle:
Principle #16Partial or excessive action

Data Source

PatentUS10579700B2Website builder image and color palette selector
Publication Date: 2020.03.03 DREAMHOST LLC
  • US10579700B2 patent drawing
  • US10579700B2 patent drawing
  • US10579700B2 patent drawing

AI summary

A website builder tool receives an image(s) selected or uploaded by a user, performs color analysis on that image(s) to identify prominent colors and most-occurring colors, and suggests one or more color palettes for use on the website such that text and other visual elements on the website will be aesthetically compatible with the user-provided image(s). Additionally, the server selects images from a database of stock images based on color compatibility with the user-provided image. The process can be performed in the CIELAB color space. Images can also be selected in part based on subject-matter tags. The user thus uploads an image(s) for placement on his website and optionally provides subject-matter descriptive tags, and the website builder tool responds by suggesting additional images and a color palette that will be compatible with the user-provided image, thus making the process of building an attractive and consistently themed website faster and easier.