Automated Website Content Verification System
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Solution Overview
Problem
Current systems face challenges in verifying the ownership and compliance of websites displaying advertisements, as existing methods are unreliable and costly, particularly in determining whether a potential ad publisher has control over the asserted domain and ensuring that users use the content in accordance with licensing policies.
Innovation Solution
A system and method for automatically verifying content on websites using a network crawler that accesses and reviews websites to determine compliance with predetermined rules, reducing manual inspection costs and ensuring consistent application of compliance criteria across multiple sites.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If manual inspection methods are used to verify website ownership and content compliance, then verification accuracy can be maintained, but administrative and labor costs increase significantly
Solution Approach 1:
The patent replaces manual mechanical inspection processes with an automated electronic verification system. The system uses computer programs to automatically access websites, verify ownership through multiple data sources (WHOIS, DNS records, content analysis), and check compliance with licensing terms. This substitution of mechanical human labor with automated electronic processes maintains verification accuracy while dramatically improving efficiency and reducing costs.
2Productivity
If automated verification systems are implemented to reduce manual costs, then verification speed improves, but reliability of ownership verification deteriorates due to fraudulent requests
Solution Approach 1:
The system performs preliminary verification actions by checking multiple independent data sources (WHOIS registration data, DNS records, website content, hosting information) before making an ownership determination. This preliminary gathering and cross-referencing of evidence from multiple sources strengthens the reliability of the verification process, allowing the automated system to detect fraudulent requests while maintaining high verification speed.
Solution Approach 2:
The verification system incorporates feedback mechanisms where the results from multiple verification checks are aggregated and analyzed. The system compares data from different sources and uses this feedback to make informed decisions about ownership and compliance. This multi-source feedback approach enhances reliability by cross-validating information and identifying inconsistencies that may indicate fraud.
3Ease of operation
If refer fields are used to identify referrer websites, then ad tracking becomes simple, but reliability deteriorates due to field modification and falsification
Solution Approach 1:
The patent introduces intermediary verification steps between the refer field data and the final referrer identification. Instead of directly trusting the refer field, the system uses intermediary processes to access the alleged referrer website, verify its content, check licensing agreements, and cross-reference with multiple data sources. This intermediary verification layer maintains the simplicity of using refer fields while dramatically improving reliability by filtering out falsified information.
Data Source
AI summary
A system and method for verifying content on a network site is provided. A document such as a website is identified. The document is accessed over a network from a content provider system connected to the network to obtain information about the document. Through an automated process, using the information about the document to determine whether the document conforms to one or more predetermined rules associated with the content provider system governing the usage of content in the document.