Website Credibility Scoring via Demographic Rules
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Solution Overview
Problem
Current methods fail to accurately and objectively assess website credibility, leading to users being misled by non-credible content, as search engines prioritize relevancy over credibility and user reviews are subjective and inconsistent.
Innovation Solution
The People Engine Optimization (PEO) system automates the computation of credibility scores for websites based on factors identified by the primary demographic of users, using encoded credibility scoring rules to provide standardized and normalized scores that account for presentation, accuracy, and trustworthiness, and integrates these scores into search engine results and browser toolbars.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If search engines prioritize relevancy factors for ranking websites, then the quantity and accessibility of information increases, but the credibility and accuracy of content deteriorates
Solution Approach 1:
The patent segments website evaluation into multiple independent credibility factors (authoritativeness, trustworthiness, accuracy, spam-free content) that are assessed separately and then aggregated. This allows search engines to maintain relevancy-based ranking while incorporating credibility assessment as a distinct evaluation dimension.
Solution Approach 2:
The patent introduces an intermediary credibility assessment layer between the search engine and the user. This intermediary system evaluates website credibility independently and provides this information to users, allowing them to make informed decisions about content reliability without changing the search engine's core ranking algorithm.
2Measurement precision
If users manually evaluate website credibility based on their knowledge and experience, then the accuracy of credibility assessment improves for experienced users, but the ease of operation deteriorates and less Internet savvy users are more likely to be duped
Solution Approach 1:
The patent implements a self-service credibility assessment system where the website itself provides information about its credibility factors (authoritativeness, trustworthiness, accuracy, spam-free content). This automated self-evaluation eliminates the need for users to manually assess credibility, providing consistent and reliable information to all users regardless of their Internet savviness.
Solution Approach 2:
The patent introduces feedback mechanisms where website credibility is continuously monitored and evaluated based on multiple factors. This feedback system provides real-time credibility information to users, enabling them to make informed decisions without requiring manual evaluation expertise.
3Productivity
If websites are optimized for search engine rankings, then the productivity and visibility of websites increases, but the credibility and trustworthiness of content deteriorates due to spam and manipulation
Solution Approach 1:
The patent applies preliminary anti-action by proactively identifying and flagging spam and manipulative content before it can significantly harm users. The system evaluates multiple credibility factors including spam-free content and trustworthiness, and provides this information in advance to help users avoid non-credible websites.
Solution Approach 2:
The patent changes the evaluation parameters from purely relevancy-based to include multiple credibility dimensions (authoritativeness, trustworthiness, accuracy, spam-free content). This parameter expansion allows the system to maintain website visibility while simultaneously assessing and communicating credibility information to users.
4Ease of operation
If automated tools are used to assess website credibility, then the ease of operation improves, but the measurement precision deteriorates due to subjective and inconsistent user reviews
Solution Approach 1:
The patent changes the assessment parameters from subjective user reviews to objective, quantifiable credibility factors (authoritativeness, trustworthiness, accuracy, spam-free content). These parameters are measured consistently across all websites using standardized evaluation criteria, eliminating the subjectivity and inconsistency inherent in user reviews.
Solution Approach 2:
The patent creates a universal credibility assessment framework that can be applied to all websites regardless of type or content. The multi-functional evaluation system assesses multiple credibility dimensions simultaneously, providing comprehensive and consistent measurements that work across diverse website categories.
Data Source
AI summary
Some embodiments promote website credibility and the optimization of websites for people by automatedly quantifying various elements of a website into component credibility scores. In some embodiments, a set of encoded credibility scoring rules are used to compute each of the component credibility scores, wherein the credibility scoring rules are derived based on factors that have been identified by a grouping of people that preferably represent a primary demographic of users that consume the content of a particular classified type of website. In some such embodiments, the credibility scoring rules are derived from commonality that is identified from a sample set of known credible and/or non-credible websites of a particular classification. Once the credibility scoring rules are defined, the system applies the rules to other websites having the same classification as those from which the rules are derived to automatically generate credibility scores for the other websites.