Website Customization Platform Routing Messages to Elements

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Solution Overview

Problem

Lay persons face difficulties in customizing websites without extensive technical knowledge, as existing solutions require expertise in web design and do not provide a simple, safe, and user-friendly platform for implementing changes.

Innovation Solution

A website customization platform that allows users to receive and route messages with identifiers and parameters to customizable website elements, enabling lay persons to implement customizations with minimal technical knowledge, using a provider and consumer system that includes message listeners and unified data formats for easy implementation.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If existing website customization solutions are used, then website customization capability is provided, but technical expertise is required which increases the difficulty of operation

Engineering Contradiction:
Improveease of customizationVSAvoidtechnical knowledge requirement
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The patent introduces a customization platform as an intermediary layer between users and website elements. This platform provides a user-friendly interface that translates simple user inputs into complex customization operations, eliminating the need for users to directly interact with technical web design concepts while still achieving detailed customization results

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The system enables users to perform website customization independently through an intuitive interface without requiring technical expertise. The platform automatically handles the complex tasks of parameter translation, element identification, and customization implementation, allowing laypersons to customize websites on their own

Inventive Principle:
Principle #25Self-service

2Productivity

If customization changes are implemented directly in production environment, then real-time customization is achieved, but system stability is compromised

Engineering Contradiction:
Improvecustomization implementation speedVSAvoidproduction environment stability
Core Design Contradiction:
ProductivityVSReliability

Solution Approach 1:

The patent separates the customization implementation process into distinct environments: a development/staging environment for testing changes and a production environment for live website operation. This segmentation allows customization changes to be tested and validated before being deployed to production, ensuring stability while maintaining efficient customization implementation through automated deployment mechanisms

Inventive Principle:
Principle #1Segmentation

Data Source

PatentUS11367084B2Communication between customization platform and customizable elements
Publication Date: 2022.06.21 APPDIRECT INC
  • US11367084B2 patent drawing
  • US11367084B2 patent drawing
  • US11367084B2 patent drawing

AI summary

Various aspects of the subject technology relate to systems, methods, and machine-readable media for customizing a website. The method includes receiving, from a provider, a message comprising message data, the message data comprising an identifier and parameters relating to a customizable website element of the website. The method also includes identifying, through a consumer, the customizable website element based on at least one of a message type of the message or the identifier of the message data. The method also includes routing, through the consumer, the message to the customizable website element based on at least one of the message type of the message or the identifier of the message data. The method also includes implementing, through the consumer, the parameters to the customizable website element based on the identifier.