Progressive Website Launch with Consumer Segmentation
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Solution Overview
Problem
Website launches often experience errors during the transition from a test phase to a production phase due to the sudden exposure to real-time transaction data, which existing methods fail to adequately mitigate.
Innovation Solution
A method for progressively launching a website by initially making it available to a limited number of consumers, evaluating its performance based on load time and error thresholds, and gradually expanding access while allowing rollback to the predecessor website if performance criteria are not met, using a soft-launch server for testing and a hard-launch server for real-time data environments.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If a website is launched directly to all consumers in production phase, then the website can be fully exposed to real-time transaction data, but errors may occur during the initial launch period
Solution Approach 1:
The patent segments the consumer base into different groups (e.g., first group, second group, third group) and progressively exposes them to the production phase website over time. This allows the website to be tested with real-time data on a limited scale before full launch, reducing the risk of widespread errors while maintaining eventual full productivity.
Solution Approach 2:
The patent implements preliminary testing by launching the production phase website to a first group of consumers before full public exposure. This preliminary action allows detection and correction of errors using real-time transaction data before the website is fully launched to all consumers, thereby improving reliability without significantly delaying the overall launch.
2Reliability
If a production phase website is tested with real-time transaction data before full launch, then errors can be detected, but the launch process takes longer
Solution Approach 1:
The patent applies partial action by testing the production phase website with only a portion of the consumer base (first group, then second group, then third group) rather than all consumers simultaneously. This partial exposure allows error detection with real-time data while minimizing the time delay, as the testing is conducted in parallel with gradual consumer onboarding rather than as a separate pre-launch phase.
3Reliability
If the production phase website is made available to a limited number of consumers initially, then errors can be mitigated, but the website cannot be fully exposed to real-time data immediately
Solution Approach 1:
The patent implements a dynamic consumer group structure where consumers are progressively moved from test phase to production phase across multiple time periods. The first group is exposed to production phase initially with limited real-time data, then the second group is added, and finally the third group completes the transition. This dynamic approach gradually increases the volume of real-time transaction data while maintaining error mitigation through controlled exposure.
Data Source
AI summary
A method for progressively launching a website is disclosed. A production phase website may be launched or made available to a limited number of consumers. In addition, the performance of the production phase website may be evaluated based upon a comparison of the performance of the production phase website to a performance of the predecessor website. Further, the predecessor website may be replaced with the production phase website.