Website Origin Authentication Using Trademark-Based Brand Verification
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Solution Overview
Problem
Current web-based authentication protocols lack the ability to reliably verify the legitimacy and origin of web content, allowing for easy impersonation and deception due to the independent nature of domain names, certificates, and security protocols that do not ensure the identity of the website owner.
Innovation Solution
A method and system that utilize brand digital information, such as registered trademarks, to authenticate the origin of a website by integrating a self-sovereign identity within web interfaces, ensuring legitimacy through a chain of trust verified by official trademark offices and cryptographic entities.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If TLS/SSL certificates are used to confirm communication security, then connection security is improved, but website origin legitimacy verification deteriorates
Solution Approach 1:
The patent introduces a brand verification system as an intermediary between the website and the user. This system uses trademark registration data from official trademark offices to verify website origin legitimacy, separate from the TLS/SSL certificate verification. The brand verification system acts as a mediator that provides additional layer of authentication specifically for origin verification without compromising connection security.
2Ease of operation
If domain names are used as brand addresses, then brand communication is improved, but impersonation protection deteriorates
Solution Approach 1:
The patent merges domain name verification with trademark verification. Instead of relying solely on domain names for brand communication, the system combines both domain registration information and trademark registration information from official trademark offices. This combination allows brand communication to continue through domain names while adding trademark-based verification to protect against impersonation and typosquatting.
Solution Approach 2:
The brand verification system serves as an intermediary that validates the relationship between domain names and brand ownership. It uses trademark registration data to verify whether a domain name legitimately represents a brand, thereby protecting against impersonation while maintaining ease of brand communication through familiar domain names.
3Adaptability or versatility
If multiple independent authentication vehicles (domain, certificate, content) are used, then authentication flexibility is improved, but consistency verification deteriorates
Solution Approach 1:
The patent creates a universal brand verification system that works across multiple authentication vehicles. The brand verification system can verify consistency between domain names, TLS/SSL certificates, and website content by checking them all against the same trademark registration data from official trademark offices. This multi-functional approach maintains authentication flexibility while ensuring consistency across all verification points.
Data Source
AI summary
The present invention is enclosed in the area of authentication protocols, in particular web-based authentication protocols for reliably determining the origin of a web content, namely a website, and thereby legitimise/certify such website. It is an object of the present invention a method for reliable authentication of the origin of a website which includes obtaining brand digital information which is digitally associated with the website, wherein the brand digital information comprises a registered trademark and the website has a Uniform Resource Indicator (URI) which is digitally associated to the registered trademark in at least one server of a brand verification system. The solution of the present invention takes a completely different approach with regard to the above referred prior art solutions, as it focusses on a brands digital property, by attributing a self-sovereign identity with which to present itself to its customers/partners, thereby being highly simple and efficient.