Website Traffic Path Analysis with Value Point Scoring
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Solution Overview
Problem
Current website analytics tools, such as Google Analytics, fail to provide information on the quality of website traffic, making it difficult for website owners to identify value-generating and value-losing behaviors, which hinders their ability to optimize their website for increased value creation.
Innovation Solution
A method and system that register sequences of pages viewed and actions performed by visitors, accumulate value points based on predefined settings, and build path patterns to calculate the total value generated by each path, allowing website owners to analyze and adjust their website to encourage value-generating behavior.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If traditional analytics tools are used to track website traffic, then the amount of traffic information is provided, but the quality of traffic information is not provided
Solution Approach 1:
The patent segments traffic analysis into multiple dimensions: path patterns (sequences of pages), value points (quality metrics for specific pages/actions), and path values (aggregate quality metrics). This segmentation allows comprehensive traffic quality assessment without requiring a single complex monolithic system.
Solution Approach 2:
The patent introduces value points as an intermediary metric that bridges raw page view data and overall traffic quality assessment. By assigning value points to specific pages and actions, the system creates a measurable intermediate layer that enables quality evaluation without direct complex analysis of all traffic data.
2Measurement precision
If detailed path analysis is implemented to identify value-generating behavior, then traffic quality information is obtained, but the complexity of the analysis system increases
Solution Approach 1:
The patent applies preliminary action by pre-defining value points for specific pages and actions before traffic analysis occurs. This allows the system to automatically calculate path values during normal operation without requiring complex real-time analysis, thereby maintaining measurement precision while reducing system complexity.
Solution Approach 2:
The patent implements partial action by focusing analysis on specific path patterns and value-generating behaviors rather than attempting to analyze all possible visitor behaviors. This selective approach provides sufficient traffic quality information without requiring a complete and overly complex analysis system.
3Loss of information
If value points are accumulated for each visit based on content viewed and actions performed, then detailed value information is obtained, but the processing complexity increases
Solution Approach 1:
The patent implements self-service by designing the value point accumulation system to automatically track and calculate values during normal website operation. The system monitors visitor behavior and accumulates value points without requiring external intervention or complex post-processing, thereby obtaining detailed value information while minimizing processing complexity.
Solution Approach 2:
The patent uses copying by creating simplified representations of visitor behavior in the form of path patterns and value point assignments. Instead of analyzing raw complex interaction data, the system works with copied and structured information that is easier to process while retaining the essential value generation details.
Data Source
AI summary
A method and a system for analyzing traffic on a website are disclosed, the website being arranged on a server. The method comprises the steps of allowing a plurality of visitors to visit the website; for each visit, registering a sequence of pages viewed by the visitor and/or actions performed by the visitor during the visit; for each visit, monitoring navigations and/or actions performed by the visitor during the visit while accumulating value points in accordance with content viewed by the visitor and actions performed by the visitor, and in accordance with predefined value point settings associated with content of the website, thereby obtaining an accumulated value point score for the visit; and defining a set of visits from the plurality of visits. Path patterns are built based on the visits of the set of visits, where the registered sequences form the path patterns, the path patterns including one or more full path patterns, each full path pattern corresponding to a complete registered sequence of at least one visit, and for each full path pattern, a total path value is calculated being the sum of accumulated value point scores for all visits with registered sequences forming said full path pattern. Correlated information regarding the paths followed by the visitors and the value generated by the visitors during their visits is thereby obtained. This can be used for investigating which paths generate value for the website owner, and which do not. The website may then be adjusted to encourage value generating behavior.