Website Personalization via User Activity Aggregation and Term Superimposition
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Solution Overview
Problem
Current websites lack personalization, overwhelming users with default advertisements and layouts that do not align with their preferences, failing to tailor the shopping experience to individual user habits and preferences.
Innovation Solution
A website personalization system that aggregates user-specific information across multiple platforms to determine user-preferred terms and layouts, superimposing these preferences onto the default website appearance, allowing for a customized experience without requiring extensive coding or changes to the website's design.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If advertisements and suggestions are displayed on the website based on user online activity, then user engagement is improved, but the website layout becomes overwhelming and complex
Solution Approach 1:
The patent segments the website layout into modular components (headers, footers, sidebars, content areas) that can be independently customized. Each component can be individually configured based on user preferences without affecting the entire site structure, allowing personalization while maintaining manageable complexity through modular organization.
Solution Approach 2:
The system performs preliminary analysis of user online activity and preferences before generating the personalized layout. By pre-processing user data and determining preferred categories and configurations in advance, the system can automatically assemble appropriate layout components without requiring complex real-time decision-making during user interaction.
2Ease of operation
If the website layout is customized to match user preferences, then user satisfaction is improved, but extensive coding and design changes are required
Solution Approach 1:
The patent creates simplified copy or representation of the user's preferred layout configuration based on their online activity patterns. Instead of requiring complex custom coding for each user, the system generates a replicated version of the default layout that mirrors the user's demonstrated preferences, achieving personalization through configuration copying rather than programmatic customization.
Solution Approach 2:
The system implements a universal layout configuration mechanism that can serve multiple users with different preferences through a single flexible framework. The same underlying system and codebase can generate personalized layouts for any user by adjusting configuration parameters, eliminating the need for separate custom implementations for each user while maintaining high user satisfaction.
3Adaptability or versatility
If personalized terms are superimposed on the website, then the shopping experience is tailored, but the website requires modification from default appearance
Solution Approach 1:
The patent introduces an intermediary layer between the default website and the user that handles personalization. This intermediary component (such as a browser extension or overlay system) applies personalized terms and modifications without altering the core website code, allowing customization while keeping the website itself unchanged and simple.
Data Source
AI summary
A system and method for altering a website from a default appearance to a personalized appearance includes aggregating user-specific information based on an online user activity across a plurality of platforms, analyzing the aggregated user-specific information based on the online user activity to determine a user-preferred term for describing a category of an object, detecting a default term used to describe the category of the object on the default appearance of the website, in response to a determination that a user has accessed the website, and superimposing the user-preferred term on the website at a location of the default term on the website, such that the website is altered to display the user-preferred term to the user instead of the default term for the category of the object.