Website Search Optimization System Using Segmented Page Analysis

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Solution Overview

Problem

Current search engine optimization methods are inaccurate and lack precision, especially for large and dynamic websites, making it difficult to effectively identify and optimize relevant pages and page locations for improved search engine rankings and traffic volumes.

Innovation Solution

A system that includes a data management module, scanning module, and optimizing module to receive and process search terms, scan and index web pages and objects, and deploy these terms into relevant locations on the website based on metrics such as accuracy, alignment, and integrity to enhance organic search rankings.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Measurement precision

If search terms are deployed throughout the entire website to maximize search term density, then search engine rankings may improve, but accuracy and relevance of term placement deteriorates

Engineering Contradiction:
Improvesearch term deployment accuracyVSAvoidsearch term deployment coverage
Core Design Contradiction:
Measurement precisionVSProductivity

Solution Approach 1:

The system segments the website into multiple pages and identifies a specific subset of pages relevant to each search term. Rather than deploying search terms uniformly across the entire website, the system divides the deployment task into page-specific subsets, ensuring terms are placed only on relevant pages. This resolves the contradiction by maintaining high accuracy through targeted placement while achieving sufficient coverage across the segmented page structure.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The system applies local quality by tailoring search term deployment to each specific page's content and relevance. Each page receives search terms based on its specific characteristics and relevance to the search topic, rather than applying a uniform deployment strategy across the entire website. This ensures high accuracy of term placement in locally relevant contexts while maintaining overall coverage across diverse page types.

Inventive Principle:
Principle #3Local quality

2Measurement precision

If manual identification of relevant pages and locations is performed, then deployment accuracy improves, but time consumption and complexity increase

Engineering Contradiction:
Improvepage and location identification accuracyVSAvoidoptimization execution time
Core Design Contradiction:
Measurement precisionVSLoss of time

Solution Approach 1:

The system implements self-service by automatically scanning, indexing, and identifying relevant pages and locations without requiring manual intervention. The system autonomously performs the tasks of page identification, relevance assessment, and search term deployment, eliminating the time-consuming manual processes while maintaining high accuracy through algorithmic analysis of page content and structure.

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The system replaces the mechanical manual process of identifying and optimizing pages with an automated computational system. Instead of manually reviewing and selecting pages, the system uses algorithms to scan, index, and identify relevant pages automatically. This substitution dramatically reduces execution time while maintaining or improving identification accuracy through consistent, systematic analysis.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

3Productivity

If search terms are deployed on all pages to ensure comprehensive coverage, then traffic volume may increase, but relevance and usefulness of deployment deteriorates

Engineering Contradiction:
Improvesearch-driven traffic volumeVSAvoiddeployment relevance
Core Design Contradiction:
ProductivityVSReliability

Solution Approach 1:

The system segments the website into relevant and irrelevant pages with respect to each search term. By identifying and targeting only the subset of pages that are genuinely relevant to the search topic, the system ensures that search term deployment maintains high reliability and relevance. This segmented approach prevents deployment on unrelated pages while still achieving comprehensive coverage of all relevant content areas.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The system applies local quality by assessing the relevance of each page to the search term and deploying terms only where appropriate. Each page receives search term deployment based on its specific relevance to the search topic, ensuring that every deployment instance is useful and relevant. This maintains high deployment reliability while achieving effective traffic generation through targeted placement on relevant pages.

Inventive Principle:
Principle #3Local quality

Data Source

PatentUS9514240B2System to modify a website for search optimization
Publication Date: 2016.12.06 ACCENTURE GLOBAL SERVICES LTD
  • US9514240B2 patent drawing
  • US9514240B2 patent drawing
  • US9514240B2 patent drawing

AI summary

A system to optimize a website for a search of a topic includes a processor, a memory, and instructions to cause the processor to receive at least one term related to the topic, and to receive web objects pertaining to the website to be optimized. The system is to calculate at least one metric pertaining to the at least one term and the web objects.