Wi-Fi Ad Delivery via Device Media Capability Detection
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Solution Overview
Problem
Existing wireless communication systems are not proactive in providing targeted advertisements to Wi-Fi devices, and they struggle to distribute advertisements in a single format due to the proliferation of various Wi-Fi devices with different media requirements, limiting the effectiveness of information delivery.
Innovation Solution
A system and method that monitor Wi-Fi access points and devices to determine supported media types, transmitting location-specific advertisements in compatible formats, and generating billing reports, while also tracking device movement to send relevant information such as traffic warnings and alerts.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If advertisements are transmitted to multiple types of Wi-Fi devices, then market reach is improved, but device complexity increases due to supporting multiple media formats
Solution Approach 1:
The system performs preliminary actions by determining the media file types supported by each Wi-Fi device before transmitting advertisements. The server identifies device capabilities in advance and prepares appropriate advertisement formats proactively, avoiding the need for complex real-time format conversion and reducing system complexity.
Solution Approach 2:
The system changes parameters by adapting advertisement format parameters to match the specific media file type supported by each Wi-Fi device. By modifying the advertisement format based on device capabilities (e.g., image format, video format, audio format), the system achieves broad compatibility without requiring complex multi-format support infrastructure.
2Ease of operation
If location-specific advertisements are transmitted proactively, then user experience is improved, but information delivery accuracy must be maintained
Solution Approach 1:
The system uses feedback by monitoring the movement of Wi-Fi devices within the network and using this information to determine when to transmit location-specific advertisements. By continuously tracking device location and using this feedback to trigger targeted advertisement delivery, the system achieves both proactive information delivery and accurate location-based targeting.
3Adaptability or versatility
If device movement is tracked to send relevant information, then user engagement is improved, but system resources are consumed
Solution Approach 1:
The system applies partial action by monitoring device movement only to the extent necessary for triggering location-specific advertisements. Rather than continuously tracking and analyzing all movement data, the system uses movement monitoring selectively to determine when a device enters a relevant geographic area for advertisement delivery, reducing resource consumption while maintaining targeted delivery capability.
Data Source
AI summary
A method of advertising is disclosed an includes monitoring at least one Wi-Fi access point of a Wi-Fi network. Also, the method includes identifying at least one Wi-Fi device after the at least one Wi-Fi device associates with the Wi-Fi access point and determining at least one type of media file that is supported by the Wi-Fi device. Further, the method includes transmitting at least one advertisement to the device that is specific to the location of the Wi-Fi access point. The advertisement is transmitted in a format that corresponds to the at least one type of media file supported by the Wi-Fi device.