WiFi Hotspot Ad Switch Control for User Experience

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Solution Overview

Problem

Users passively receive a large amount of advertisement information from WiFi hotspots without knowing it, leading to an unsatisfactory experience, as they cannot actively select the information they want to receive.

Innovation Solution

A method and device for managing information push, where a communication terminal configures an advertisement information display switch for WiFi hotspots based on user control instructions, allowing users to actively choose whether to receive advertisement information by determining if the switch is ON or OFF, even without establishing a connection with the hotspot.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If information push is achieved without establishing connection between terminal device and WiFi hotspot, then information push capability is improved, but user experience deteriorates due to passive receipt of advertisement information

Engineering Contradiction:
Improveinformation push capabilityVSAvoiduser experience
Core Design Contradiction:
ProductivityVSEase of operation

Solution Approach 1:

The patent applies preliminary action by obtaining user authorization before pushing advertisement information. The system first checks whether the user has granted permission for information push, and only pushes ads after receiving explicit user consent. This resolves the contradiction by maintaining the connectionless push capability while improving user experience through prior authorization.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent implements feedback mechanisms by notifying users about pushed advertisement information and providing options to manage push preferences. The system collects user responses and adjusts future push behavior accordingly, creating a closed-loop feedback system that improves user experience while maintaining effective information push capability.

Inventive Principle:
Principle #23Feedback

2Productivity

If advertisement information is pushed to users, then advertising effectiveness is improved, but information quality deteriorates due to unwanted ads

Engineering Contradiction:
Improveadvertising effectivenessVSAvoidinformation quality
Core Design Contradiction:
ProductivityVSLoss of information

Solution Approach 1:

The patent applies local quality by differentiating between authorized and unauthorized information push scenarios. Instead of treating all push operations uniformly, the system applies different quality standards: high-quality user-approved advertisements when authorized, and blocked or filtered content when not authorized. This resolves the contradiction by ensuring advertising effectiveness only where user-approved while maintaining information quality through selective filtering.

Inventive Principle:
Principle #3Local quality

Solution Approach 2:

The patent converts the potentially harmful effect of unwanted advertisements into a benefit by implementing user authorization mechanisms. The authorization system transforms what would be spam into welcomed information, turning the harm of intrusive ads into the benefit of targeted, user-approved advertising that maintains both effectiveness and quality.

Inventive Principle:
Principle #22Blessing in disguise (Convert harm into benefit)

Data Source

PatentEP3131320B1Information push management method and device
Publication Date: 2019.01.09 ZTE CORP
  • EP3131320B1 patent drawingFigure 1~2
  • EP3131320B1 patent drawingFigure 3
  • EP3131320B1 patent drawingFigure 4

AI summary

The embodiments of the present invention provide an information push management method and device, herein the method includes: a communication terminal configures an advertisement information display switch of at least one WIFI hotspot in a WIFI hotspot list according to a control instruction; after receiving the information pushed by the WIFI hotspot, the communication terminal determines whether the advertisement information display switch of the WIFI hotspot pushing the information is ON when determining the information is advertisement information; if yes, the information is processed normally.