WiFi Beacon Profile Matching for Proximity Content
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Solution Overview
Problem
Current online services fail to match users with targeted content based on their proximity to other users with similar interests, as they do not consider geographical location in content delivery.
Innovation Solution
A wireless device system that searches for and matches profiles within a wireless coverage area by broadcasting and receiving profiles via WiFi beacons, determining matches based on proximity and displaying indicators for potential connections, applicable to social networking, classifieds, shopping, gaming, and media distribution services.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If online services match users with content based on profiles and interests, then content relevance is improved, but geographical proximity information is lost
Solution Approach 1:
The patent merges profile-based content matching with geographical proximity detection by integrating WiFi location data with user profiles. The system combines interests-based filtering from online services with real-time location data from wireless devices, creating a hybrid matching system that considers both content relevance and physical proximity to deliver targeted content based on both factors simultaneously.
2Ease of operation
If WiFi beacons are used to broadcast profiles continuously, then profile discovery capability is improved, but energy consumption increases
Solution Approach 1:
The system implements periodic beacon transmission instead of continuous broadcasting. Wireless devices transmit their profiles at regular intervals through WiFi beacons, allowing receiving devices to detect and process profiles only when beacons are transmitted. This periodic approach maintains profile discovery capability while significantly reducing energy consumption compared to continuous transmission.
3Measurement precision
If profile matching is performed on all received profiles, then matching accuracy is improved, but processing time increases
Solution Approach 1:
The system applies local quality by performing profile matching selectively based on geographical proximity. Instead of matching all received profiles uniformly, the system first filters profiles based on location criteria (whether devices are within acceptable proximity), then performs detailed matching only on locally relevant profiles. This approach maintains matching accuracy for nearby devices while reducing processing time by excluding distant devices.
Data Source
AI summary
A wireless device capable of matching a user with content based on the user's proximity to other users, by searching for a match between profiles of wireless devices within a wireless coverage area. Wireless devices broadcast profiles within a wireless coverage area. Other wireless devices within the wireless coverage area receive the broadcasted profiles, determine a match between the received profile and a profile stored on the wireless device, and display a match indicator if a match is determined. In this manner, a user having a wireless device may be matched with content based on the user's proximity to other users.