Windshield AR Display Layout for High-Volume In-Vehicle Information

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Solution Overview

Problem

Conventional windshield display devices for vehicles are limited in the area they can utilize for displaying information, resulting in reduced convenience and limited types or volume of information that can be displayed.

Innovation Solution

A method and system that utilize almost the entire windshield area for displaying information, dividing it into specific areas for different types of content, including driving-related information and media content, using a display device that overlays the front view of the vehicle.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If the entire windshield area is used for displaying information, then the quantity and variety of information that can be displayed increases, but the visibility of the outside environment may be compromised

Engineering Contradiction:
Improveinformation display capacityVSAvoidvisibility obstruction
Core Design Contradiction:
Loss of informationVSObject-affected harmful factors

Solution Approach 1:

The windshield display area is segmented into multiple distinct regions: a first display area for driving-related information and at least one peripheral display area for media content information. This segmentation allows different types of information to be displayed in appropriate locations, ensuring that critical driving information is visible while media content is placed in peripheral areas that minimize obstruction of the outside environment.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

Different regions of the windshield are assigned different display qualities and purposes. The first display area (central region) is optimized for driving-critical information with higher visibility and prominence, while peripheral display areas are optimized for media content with reduced visual impact. This local differentiation resolves the contradiction by ensuring that information display capacity is maximized in appropriate locations without compromising overall visibility.

Inventive Principle:
Principle #3Local quality

2Ease of operation

If driving-related information is displayed in the central area, then accessibility and visibility for the driver improves, but the area available for media content display is reduced

Engineering Contradiction:
Improvedriver accessibility to informationVSAvoidmedia content display area
Core Design Contradiction:
Ease of operationVSArea of stationary object

Solution Approach 1:

The windshield is divided into functional segments: the first display area in the central region is dedicated to driving-related information for optimal driver accessibility, while peripheral display areas are allocated for media content. This segmentation ensures that both driving information accessibility and media content display area are optimized simultaneously by assigning appropriate spaces to each function.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The display layout transitions from a single centralized display area to a multi-dimensional arrangement utilizing both central and peripheral regions of the windshield. This dimensional expansion allows driving information to occupy the central field of view for accessibility while media content is distributed to peripheral zones, effectively resolving the area allocation contradiction through spatial differentiation.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

Data Source

PatentUS20250196642A1Method of displaying information through a windshield of a vehicle and a vehicle according to the same
Publication Date: 2025.06.19 HYUNDAI MOTOR CO LTD
  • US20250196642A1 patent drawing
  • US20250196642A1 patent drawing
  • US20250196642A1 patent drawing

AI summary

A vehicle includes a windshield configured to transmit a front view of the vehicle to an interior of the vehicle, and a display device configured to display information set to overlap the front view on the windshield, and to divide the windshield into a first display area including a driving lane, both sides of the driving lane, and an upper settings area, and at least one peripheral display area located in a periphery of the first display area, display at least one of driving energy information, speed information, driving lane information, augmented reality (AR) turn by turn (TBT) information, traffic signal information, a distance to a vehicle ahead, warnings, and surrounding vehicles information on the first display area, and display at least one of destination arrival information, media content information, surrounding real image, audio video navigation (AVN) menu, speed limit information, and local geographic information on the peripheral display area.