Wireless Device Collocation Detection for Subscriber Profile Association
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Solution Overview
Problem
Existing systems fail to effectively associate multiple wireless devices with a single user profile, leading to inefficient targeted marketing and content delivery, as devices may be associated with incorrect profiles or not recognized as belonging to the same user.
Innovation Solution
A method that determines the collocation of wireless devices based on location data and generates associations between user profiles, allowing for targeted content delivery to devices with appropriate display capabilities.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If multiple wireless devices are associated with different user profiles, then each device can be independently managed, but the system fails to recognize that multiple devices belong to the same subscriber, reducing marketing effectiveness
Solution Approach 1:
The system continuously monitors location data from multiple wireless devices and uses this feedback to determine collocation. When devices are detected in close proximity, the system updates the association to link them under a single subscriber profile, ensuring accurate subscriber identification while maintaining the ability to associate multiple devices
Solution Approach 2:
Location data serves as an intermediary indicator to infer subscriber identity. Instead of directly identifying subscribers, the system uses collocation information from location data as a mediator to indirectly determine which devices belong to the same subscriber, resolving the contradiction between independent device management and accurate subscriber recognition
2Measurement precision
If the system uses location data to determine device collocation, then accurate subscriber identification is achieved, but additional processing and data analysis are required
Solution Approach 1:
The location data collection mechanism serves multiple functions: it tracks device positions for collocation determination, provides subscriber identification information, and enables targeted content delivery. By making the location tracking system multi-functional, the patent avoids adding separate complex systems while achieving precise collocation detection
3Productivity
If the system delivers personalized content based on user profiles, then marketing effectiveness improves, but content must be delivered across multiple devices associated with the same subscriber
Solution Approach 1:
The system merges multiple device profiles into a single unified subscriber profile when collocation is detected. This combination allows personalized content to be delivered across all associated devices while maintaining consistent subscriber identification, thereby improving marketing effectiveness without sacrificing multi-device delivery capability
Data Source
AI summary
A method is provided for generating associations between a user profile and a wireless device. The method comprises storing information about a location of a first wireless device associated with a first user profile and storing information about a location of a second of wireless device associated with a second user profile. The method also comprises determining the second wireless device is substantially collocated with the first wireless device based on the information about location of the first wireless device and the information about the location of the second wireless device. The method also comprises generating an association between the first user profile and the second wireless device based on the determining and displaying on a screen of the second wireless device a content selected based on the first user profile.