Wireless Event Personalization via Visitor Activity Tracking
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Solution Overview
Problem
Participants at events often miss attractions of interest due to incomplete information in directories and maps, leading to inefficient use of time and missed opportunities.
Innovation Solution
A wireless communication system that determines a visitor's interests by tracking their activities within defined wireless areas using portable devices and communication nodes, allowing for personalized event customization through attraction promotion, information provision, and representative assistance.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If participants use traditional directories and maps to navigate events, then they can obtain basic location information, but they cannot obtain complete information about services, operations, or functions performed by attractions
Solution Approach 1:
The patent introduces a portable computing device as an intermediary between the event directory system and the participant. This device receives location information from communication nodes, accesses comprehensive attraction information from a database, and presents personalized recommendations to the participant. The intermediary enables access to complete service and function information without requiring complex infrastructure changes to the event itself.
Solution Approach 2:
The patent replaces traditional mechanical directory systems (physical maps and signage) with an electronic information delivery system. Instead of relying on static physical directories, the system uses wireless communication nodes, portable computing devices, and electronic databases to dynamically provide comprehensive attraction information, including services, operations, and functions.
2Loss of time
If participants rely on incomplete directory information to decide which booths to visit, then they can save time by avoiding unrelated attractions, but they may bypass booths with attractions they are actually interested in
Solution Approach 1:
The system implements feedback by continuously monitoring participant location through communication nodes and dynamically adjusting attraction recommendations based on current position and historical interests. As participants move through the event, the portable computing device receives real-time location data and updates attraction suggestions, ensuring that time-efficient routing is based on accurate, up-to-date information about both participant interests and current location context.
Solution Approach 2:
The system performs preliminary action by pre-processing attraction information and participant preference data before the event begins. The database is pre-populated with comprehensive attraction details, services, and functions, and participant profiles are pre-configured with known interests. This allows the system to quickly generate accurate recommendations without requiring participants to make decisions based on incomplete information during the event.
3Adaptability or versatility
If participants stop at exhibit booths without knowing the full range of services available, then they can have spontaneous discoveries, but they cannot gain full appreciation of attractions or discover services of interest
Solution Approach 1:
The patent segments attraction information into distinct categories including services, operations, and functions. Each attraction in the database is broken down into these component elements, allowing the system to present information in a structured, easily digestible format. When a participant views attraction details on their portable computing device, they can see segmented information about what the attraction can do, enabling them to fully appreciate available services before deciding whether to stop.
4Adaptability or versatility
If traditional event directories are used, then the system remains simple and easy to operate, but personalization of visitor experience cannot be achieved
Solution Approach 1:
The portable computing device serves multiple functions: it acts as a location tracker, information database, recommendation engine, and personalization platform. By using a universal device that participants already possess (smartphone, tablet, or laptop), the system achieves personalization capabilities without requiring specialized hardware. The same device that participants use for general event navigation also delivers personalized attraction recommendations based on their profile and real-time location.
Data Source
AI summary
Embodiments described herein are directed to personalizing event participation of a visitor at an event. Embodiments include communication nodes that form defined wireless areas. A first one of the communication nodes determines when the visitor enters a first defined wireless area in response to detecting an identifier associated with the personal portable wireless device associated with the visitor, records user activities of the visitor within the first one of defined wireless areas, and determines an interest of the visitor in response to the user activities in the first defined wireless area, where the interest is used to customize the event for the visitor.