Wireless Multimedia Information Display System for Targeted Content Delivery
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Traditional television advertisements are ineffective due to short durations and limited presentation capabilities, leading to difficulty in capturing viewers' attention and failing to deliver relevant multimedia information to interested audiences, who often spend unnecessary time searching for pertinent content.
Innovation Solution
A multimedia system comprising a multimedia transmission device, a playback device, and an information display device with wireless communication and signal processing capabilities, which transmits and displays multimedia content with time-related fields, allowing for synchronized display of pertinent information related to targets like people, objects, and scenes within the content.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If consuming information is superimposed on multimedia content or shown as ticker at the edge, then the information is delivered to viewers, but the viewing quality is severely influenced and the consuming information may bother the audience who are not interested
Solution Approach 1:
The system segments the information delivery by creating a separate display channel for consuming information through the mobile device, distinct from the main multimedia content display. This segmentation allows the television to maintain full viewing quality while the mobile device presents consuming information in an organized, non-intrusive manner that can be controlled by the user.
Solution Approach 2:
The mobile device acts as an intermediary between the television system and the viewer. It receives consuming information from the television via wireless communication and presents it in a controlled format, mediating the information delivery to prevent direct interference with the viewing experience while ensuring information reaches the interested audience.
2Loss of information
If traditional television advertisements are used, then the information is presented to audiences, but the advertisements are very short and audiences lose the focus easily
Solution Approach 1:
The system transforms the static, time-constrained television advertisement into a dynamic information delivery system. Consuming information is transmitted wirelessly to mobile devices where it can be displayed at the viewer's convenience, allowing the information to persist beyond the brief television broadcast and be accessed on-demand rather than being constrained by advertisement timing.
Solution Approach 2:
The system adds a spatial dimension to information delivery by utilizing the mobile device's display as a separate viewing surface. This dimensional shift allows consuming information to be presented in a dedicated space rather than competing for attention on the television screen, enabling longer, more detailed information presentation without time pressure.
3Loss of information
If viewers need to search for pertinent multimedia information on the Internet or through other channels, then they can find information, but they must spend unnecessary time for searching and sometimes still cannot find the correct information
Solution Approach 1:
The system performs preliminary action by proactively transmitting consuming information from the television content to the viewer's mobile device automatically. This eliminates the need for viewers to initiate searches, as the relevant information is already delivered to their device in real-time or near-real-time, ready for immediate viewing without search effort or time investment.
Applied Scientific Principles
This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.
Function Achieved in This Case
Enables effective and timely delivery of multimedia information to users, enhancing viewer engagement by providing relevant details without interfering with the main content, thus improving the viewing experience and reducing search time for target-specific information.
Implementation Method 1
a wireless communication device, and a signal processing device; wherein the wireless communication device of the multimedia information display device receives a multimedia information pertinent to the multimedia content
Data Source
AI summary
A multimedia system is disclosed, having a multimedia playback device and a multimedia information display device. The multimedia playback device is used to provide the multimedia content received from a multimedia transmission device. The multimedia information display device has a display device, a wireless communication device, and a signal processing device for cooperating with the multimedia playback device. The wireless communication device of the multimedia information display device receives the multimedia information. The signal processing device configures the display device to display the multimedia information pertinent to the multimedia content played on the multimedia playback device.