Wireless Physiological Sensor Array for Objective Media Response Analysis
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Solution Overview
Problem
Current methods for evaluating the effectiveness of media, such as video games and advertisements, rely on subjective feedback which is biased and limited in scope, and existing psychophysiology devices are costly, cumbersome, and prone to errors, failing to provide actionable insights for media design.
Innovation Solution
A media analysis device and method that objectively determines a user's emotional response by detecting physiological signals like brain waves, heart rate, and physical orientation, using scaling factors and virtual sensors to generate mental reaction data, allowing for real-time analysis without restricting user movement.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If wired psychophysiology sensors are used to detect physiological responses, then measurement precision is improved, but device complexity and ease of operation deteriorate due to bulky hardware requiring skilled personnel and motionless conditions
Solution Approach 1:
The patent replaces wired mechanical sensors with wireless sensors that detect physiological responses through optical or electromagnetic fields. This substitution eliminates the need for physical contact and complex wiring, thereby maintaining measurement precision while significantly reducing device complexity and eliminating the requirement for motionless conditions
Solution Approach 2:
The patent introduces wireless communication technology as an intermediary between the sensors and the measurement station. This intermediary enables data transmission without physical connections, allowing the system to maintain high measurement precision while eliminating the bulky hardware and skilled personnel requirements associated with wired systems
2Reliability
If wired sensors are used to ensure measurement precision, then reliability is improved, but ease of operation worsens due to requirements for motionless conditions and skilled personnel
Solution Approach 1:
The patent replaces mechanical wired sensors with wireless sensing systems that use optical or electromagnetic fields to detect physiological responses. This replacement maintains data accuracy while eliminating the constraint requiring users to remain motionless, as wireless sensors can accurately detect signals without physical contact
3Ease of operation
If subjective feedback methods like surveys and focus groups are used, then ease of operation is improved, but measurement precision and reliability deteriorate due to biases and limited scope
Solution Approach 1:
The patent replaces subjective self-reporting mechanisms with objective physiological sensing systems. By detecting actual physiological responses through wireless sensors, the system eliminates response biases and memory limitations inherent in surveys, while maintaining ease of operation through automated, continuous measurement
Solution Approach 2:
The patent implements real-time physiological feedback measurement that continuously monitors user responses during media consumption. This continuous objective feedback replaces intermittent subjective reporting, providing precise measurement of actual user responses without requiring user introspection or recall
4Measurement precision
If prior psychophysiology measurement stations are used, then measurement precision is improved, but productivity deteriorates due to lengthy setup and maintenance requirements
Solution Approach 1:
The patent replaces complex mechanical wired sensor systems with wireless sensing technology. This substitution maintains measurement precision while dramatically reducing setup time, as wireless sensors can be quickly positioned and paired without complex wiring, and eliminating maintenance requirements for wired connections and skilled personnel
Applied Scientific Principles
This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.
Function Achieved in This Case
Provides objective and actionable insights into user responses to media events, enabling more effective media design by correlating physiological data with specific events, improving the accuracy and reliability of feedback.
Implementation Method 1
a sensor of a user's response to an event in media based on an amount of electrical energy in certain bandwidths in the brain of the user is provided
Implementation Method 2
a sensor of a user's response to an event in media based on a physical orientation of a head of the user is provided
Implementation Method 3
a sensor of a user's response to an event in media based on a level of oxygen in blood of the user is provided
Data Source
AI summary
An exemplary embodiment providing one or more improvements includes a media analysis apparatus and method in which human mental response to media is objectively determined.